For Khamisa & the crew · The Prana Lounge

Production 2 Shot List

36 reels, numbered 37–72 so the editor slate carries on from Production 1 — plus the Judy-style remake slate and the ad scripts added after the Aug 12 pre-production call. Keep-or-ditch decisions happen on the Friday call.

The Remake Slate

Updated Aug 12 after pre-prod call 1 · finalize Fri Aug 14 · Shoot days Aug 18 & 25, 10am–5pm

Quick Reference

All 36, At a Glance

Jump to any reel below. Concepts and shot direction are in the sections underneath — full teleprompter scripts follow in the shoot doc once concepts are locked on the Aug 14 call.

#TitleFormatDay
37The snooze spiralCloningAug 18
38The third coffeeCloningAug 18
39Lunch at the deskCloningAug 18
40The back crack fixCloningAug 18
41The evening shutdownCloningAug 18
42All or nothingCloningAug 18
43Not flexible enoughCloningAug 18
44The sleep aid stackCloningAug 18
45Cold stretchingCloningAug 18
46Waiting to feel like itCloningAug 18
47Punishment workoutsCloningAug 18
48The posture gadgetCloningAug 18
49Tight shoulders: strengthen, don't stretchMyth-BustAug 18
50You don't need to be flexible for yogaMyth-BustAug 18
51Sweating is not detoxingMyth-BustAug 18
52Static stretching before a workoutMyth-BustAug 18
53Pilates is not the easy optionMyth-BustAug 18
54Soreness is not the scoreboardMyth-BustAug 18
55Cardio is not the only fat loss toolMyth-BustAug 18
56One workout vs 9 hours of sittingMyth-BustAug 18
57Why I teachInterviewAug 25
58What changes in 90 daysInterviewAug 25
59First-week mistakesInterviewAug 25
60The moment that hooked meInterviewAug 25
61To the person on the fenceInterviewAug 25
62Instructor rapid-fireInterviewAug 25
63POV: laptop actually closedPOV ResetAug 25
64POV: first hot pilates with a live DJPOV ResetAug 25
65POV: you booked the 6amPOV ResetAug 25
66POV: the post-class sauna hitPOV ResetAug 25
67POV: rainy Tuesday, candlelit yinPOV ResetAug 25
68POV: you stopped waitingPOV ResetAug 25
69Hot pilates + DJ showcaseHypeAug 25
70Restorative contrast showcaseHypeAug 25
71September offer reel AOfferBlocked
72September offer reel BOfferBlocked

Locking Aug 12 & 14

Shoot Days & Suggested Running Order

Two days with Jay (Island Rain), 10am to 5pm. ECU Photography joins Shoot 1. Aug 18 is the controlled day — the room needs to be ours, no classes. Aug 25 is the community day, built around whichever classes actually run — the running order below shifts once Khamisa confirms the schedule. Everything vertical, 9:16.

Shoot 1 · Controlled Day

Tuesday, Aug 18

10:00am – 5:00pm · quiet studio, no classes

All 20 scripted reels. Cloning shoots in outfit batches: every low-leverage side in the "stressed" look first, then every high-leverage side in the "reset" look, so Khamisa changes twice, not twelve times. Same mark and framing for both takes so the split composites cleanly.

10:00–10:30
Setup. Lighting rig from the P1 plan: two backlights, tube light, reflector. Lock the cloning mark and framing.
10:30–12:30
Cloning, low-leverage sides (37–48). Stressed look. Desk, phone, couch props staged.
12:30–1:00
Break + wardrobe change. Reset props to studio side.
1:00–3:00
Cloning, high-leverage sides (37–48). Reset look. Same framing as the morning takes.
3:00–4:30
Myth-bust block (49–56). Teleprompter, ~10 min per reel. Pilates instructor joins for 53 if available.
4:30–5:00
Offer reels (71–72) if the September offer is decided, otherwise pickup B-roll for the cloning inserts.

Shoot 2 · Community Day

Tuesday, Aug 25

10:00am – 5:00pm · classes running

Interviews, POV resets, class showcases. The exact order depends on the class schedule and instructor availability — interviews slot into the gaps between classes. If a DJ class can land on this day, reels 64 and 69 shoot themselves.

10:00–10:45
Setup + studio beauty B-roll while the room is quiet: candles, mats, props, window light.
10:45–12:30
POV reset B-roll (63–68) with Khamisa + volunteer members: walk-in, mat, sauna, booking screen inserts.
12:30–3:30
Instructor interviews (57–62 source), 15–20 min each, slotted between classes. Lav mic, studio background. Releases signed on the spot.
3:30–5:00
Class showcase capture (69–70) during live classes. 2–3 min continuous per class minimum. Spray bottle for sweat detail on the high-intensity class.
All day
Offer reels (71–72) whenever the light and room allow, if not shot Aug 18.
Gear, both days: the Production 1 Day B lighting plan still applies — the room is dark, shoot high ISO (~12,500), two backlights in the corners, tube light mobile, reflector, spray bottle for sweat shots. Slate every clip with its reel number to camera, same as Production 1 — it made the editor handoff painless. Voice guardrails from the avatar doc: mechanism and numbers over vibes. Never "transformational" or "life-changing," no beginner-splaining. Why this batch matters for the ads: follower ads recycle organic winners, and the retargeting layer is still running recycled conversion creative — the interview footage is its replacement. Protect that block.

New · From the Aug 12 Call + DM Thread

The Remake Slate: Keep or Ditch

Every reel we shared in the DM thread, cataloged with links to the originals. The plan is to recreate these in Prana's world. Go through them one by one on this call: keep it, ditch it, or park it. Props already in motion: bike, blue mat or tarp, car B-roll.

The Judy batch (the tone we're cloning)

R1CCTV close call
Judy · 14.2K
Watch original ↗
Original

Security-cam highway near-miss footage, hard cut to Judy: "Just wanted to stop by real quick... want some pancakes?"

Prana remake

Dashcam or CCTV near-miss clip, cut to Khamisa at the studio door: "Whiplash? Time for a stretch." Named on the call. Needs the car B-roll.

R2Fall, save the pancake
Judy · 16.6K
Watch original ↗
Original

Judy dramatically falls outside the cafe. The pancake plate survives, held high.

Prana remake

Khamisa wipes out outside the studio, rolled yoga mat held aloft, unharmed: "At least my core held."

R3At least I know how to land
Judy · 2.6K
Watch original ↗
Original

Sequel fall bit on the patio: "At least I know how to land."

Prana remake

Same family as R2 with the landing punchline — "this is why we practice falling." Pick R2 or R3, probably not both.

R4COME FOR BREAKFAST sprint
Judy · 14.2K
Watch original ↗
Original

Judy sprints down the sidewalk holding a plate. Text: "COME FOR BREAKFAST." The slow-build ref from the call.

Prana remake

Khamisa sprints through downtown with a mat under her arm: "COME FOR A RESET." Homer St gives us the backdrop.

R5Bike pancakes
Judy · 3.9K
Watch original ↗
Original

Judy rides a bike straight through the cafe holding a plate of pancakes: "anybody want pancakes?"

Prana remake

Bike through the studio corridor, mat strapped to the back: "CLASS?" Khamisa is sourcing the bike.

R6Best pancake walk-and-talk
Judy · 5.2K
Watch original ↗
Original

Deadpan walk past the storefront: "I HAVE THE BEST PANCAKE." No justification. Walks off.

Prana remake

Deadpan walk past the Post Building: "I have the best hot pilates class in Vancouver." Cut. That's the reel.

R7We're okay, don't worry
Judy · 19.3K
Watch original ↗
Original

Stunt bit, the biggest performer of the whole batch (19.3K).

Prana remake

Rewatch together on the call and pull the structure — highest-signal Judy reel, worth building the Prana version around.

R8THE SILVERWARE
Judy · 7.1K
Watch original ↗
Original

Dead-serious behind-the-scenes tour of the most mundane object in the cafe.

Prana remake

"THE PROPS": gravely serious tour of sliders, bands, ankle weights. Pilates instructor cameo sells it.

Educational refs (feed the myth-busts + interviews)

R9"Pain Here? STOP Stretching!"
drjoedamiani · 170K
Watch original ↗
Why it matters

Rhomboid pain comes from overstretched, weak muscles — strengthen, don't stretch. 170K likes validates myth-bust reel 49 below. Steal the visual device: red paint on the pain spot.

R10Rhomboid pain (OT version)
thenervoussystem.ot · 2.8K
Watch original ↗
Why it matters

Same thesis, softer clinical voice, plus a "comment STABILIZE" keyword CTA pattern worth copying for ManyChat.

R11"An instructor once said to me"
pushindoorcycling · 4.4K
Watch original ↗
Why it matters

Instructor-quote community format. Feeds the interview cuts (reels 57–62): "something an instructor said that stuck with you."

R1260 minutes of stillness = 52 hours a year
ayesha.mehhboob · carousel
Watch original ↗
Why it matters

The math device: one 60-minute class a week = 52 hours of rest a year. Ready-made 40-Day Challenge angle — "40 days of showing up" framed as hours invested in yourself.

Local-biz meme ads (format proof, any business can do this)

R13TIME FOR BREAKFAST clap-switch
judyskitchen51 · 1.9K
Watch original ↗
Prana angle

Clap-transform pattern — we already shot "Clap to Transform" in Production 1 (Reel 21). This is the sequel pattern: hunched desk, clap, serene studio.

R14Dumpster transition ad
mountain_view_services · 3.6K
Watch original ↗
Prana angle

"Elite transition" reveal for the most boring product possible. If dumpsters can do it, a candlelit studio can. Transition template for the offer ad.

R15TRUST WINDOW PROS
windowprosnv · 4.3K
Watch original ↗
Prana angle

Point-at-camera meme + confident hook. "TRUST THE RESET" version for Prana. Comments literally say "thanks for the hook idea."

R16Realtor "crash course"
yycnewhomes · 3.0K
Watch original ↗
Prana angle

Pun-stitch format. Prana version: "a crash course in relaxing" over a restorative pose collapse.

R17Agency office skit
abmarketinggroup · 3.7K
Watch original ↗
Prana angle

"No hard feelings" personality skit. Template for front-desk / instructor personality bits.

R18Rug store walkthrough
kurpacha_savdo · 61.4K
Watch original ↗
Prana angle

Deadpan store walkthrough on trending audio, 61K likes. Prana version: slow walkthrough of the studio mid-setup, candles and props, zero commentary.

R19Electronics store showcase + luxury interior
koerich / moatazreda
Watch koerich ↗ Watch moatazreda ↗
Prana angle

Space-showcase pair. The moatazreda interior reel is the aesthetic bar for studio beauty shots (P1 Reel 16 family), not comedy.

For Friday's Review · teleprompter-ready

Ad Scripts: 40-Day Soft Challenge + $10 Intro

Every script follows the same spine: hook, agitate, transformation, proof, one CTA. Written to be read naturally, not word for word. DM keyword is written as SOFT — confirm the ManyChat keyword before launch. Challenge: Sep 15 to Oct 25. Prizes: $25 credit + 2 guest passes for finishing, $50 gift card raffle, yoga straps at 35 days.

S140-Day A · "Zero punishment" (straight offer, ~35s)
Challenge
Hook

"Vancouver, we are running a 40-day challenge with zero punishment in it."

Agitate

"Most challenges are built to break you. Two workouts a day. Ice baths. Guilt when you miss a morning. You quit by week two and feel worse than when you started."

Transformation

"The Soft Challenge is the opposite. Show up. Move. Breathe. September 15 to October 25. Your body changes because you kept showing up, not because you suffered."

Proof / prizes

"Finish the 40 days and you get a $25 credit, two guest passes for your people, and an entry to win a $50 gift card."

CTA

"Spots are capped. DM us the word SOFT and we will send you the details."

S240-Day B · "75 Hard broke you" (contrarian, ~35s)
Challenge
Hook

"75 Hard broke you. Try 40 Soft."

Agitate

"Two workouts a day. A gallon of water. A progress photo of your abs. You lasted eleven days and then came the guilt spiral."

Transformation

"40 Soft is 40 days of showing up gently. Yoga, Pilates, breathwork, whatever your body asks for that day. Consistency is the whole game."

Proof

"One class a week adds up to 52 hours of rest a year. Now imagine 40 days in a row of taking care of yourself."

CTA

"We start September 15. DM the word SOFT for the link."

S340-Day C · "September reset" (seasonal, ~30s)
Challenge
Hook

"Summer scattered you. September is for coming back to yourself."

Agitate

"Patios, trips, late nights. All fun. But your routine is gone and your lower back knows it."

Transformation

"The 40-Day Soft Challenge rebuilds the habit for you. September 15 to October 25. One decision now, then you just show up."

Proof / prizes

"Finish and you walk away with a $25 credit, two guest passes, and a shot at a $50 gift card. Plus 40 days of actually feeling like yourself."

CTA

"DM us the word SOFT to grab a spot."

S440-Day ugly ads ×3 (B-roll + text, no talking)
Challenge
Ugly 1

Candlelit restorative class footage. Text: "POV: you joined a challenge with no ice baths in it." End card: "40-Day Soft Challenge. Sep 15."

Ugly 2

Group flow, beat-matched. Text: "40 days. No punishment. Just showing up." End card: "DM SOFT."

Ugly 3

Studio walk-in shot. Text: "The challenge for people who hate challenges." End card: "Starts Sep 15. DM SOFT."

S540-Day static image ad
Challenge
Image

Khamisa, warm studio light, facing camera, relaxed. Big text: "40 days. Zero punishment." Small text: "The Soft Challenge starts Sep 15."

Caption

"Every challenge you quit was built to break you. This one is built to keep you. 40 days of showing up gently: yoga, Pilates, breathwork, whatever your body asks for. Finish and you earn a $25 credit, two guest passes, and a shot at a $50 gift card. Starts September 15. DM us SOFT and we will send the details."

S6$10 A · Judy-style deadpan (~15s)
$10 intro
The bit

Walk-and-talk past the Post Building, dead serious: "I have the best hot pilates class in Vancouver." Beat. "880 square feet. 28 infrared panels. A playlist that fixes your week." Beat. "Your first class is 10 dollars. Come find out." Walk off. No smile.

S7$10 B · Coffee math (~30s)
$10 intro
Hook

"Your first class here costs less than your coffee order."

Agitate

"You spent nine dollars on a latte to survive a job that wrecks your neck."

Transformation

"Fifty minutes here and you walk out with your shoulders down for the first time all day."

Proof

"Over 40 classes a week, two blocks from your office. Hot yoga, Pilates, breathwork, mobility."

CTA

"First class is 10 dollars. Tap below to book."

S8$10 C · "It's 6:14pm" (proven copy, spoken, ~35s)
$10 intro
Hook

"It is 6:14pm and your shoulders are still up at your ears."

Agitate

"The laptop is closed but your brain is not. And the relaxing you have planned is takeout and a screen until midnight."

Transformation

"There is a better 50 minutes, two blocks from your office. You pick a class, you show up, and you notice how different you feel at 7:14."

Proof

"No membership pitch when you walk in. No wellness journey speech. First-timers only."

CTA

"Your first class is 10 dollars. Tap below to grab it."

12 Reels · Aug 18

Cloning: Low Leverage vs High Leverage

Split-screen, Khamisa plays both versions of herself. Straight back and forth: low leverage speaks, high leverage answers the same moment with the better choice, three times, building to the payoff. Every line below is written to be said out loud — shoot it as written, keep the pace fast, and cut the pauses between turns.

How to shoot these: record all six low-leverage lines first in the stressed look, then all six high-leverage lines in the reset look, same mark and same framing both passes so the split composites cleanly. Khamisa changes twice, not twelve times. Low leverage is slumped, rushed, a little flat. High leverage is settled and unhurried, saying it like it's obvious.
37The snooze spiral
Aug 18

1Low"Alarm goes off at 6. I hit snooze and scroll in bed for 25 minutes."

1High"Alarm goes off at 6. Feet on the floor before I've touched my phone."

2Low"By the time I'm up I'm already behind, and my neck is stiff before the day even started."

2High"Ten minutes of mobility. Hips, spine, shoulders. That's the whole thing."

3Low"First coffee doesn't fix it. Neither does the second."

3High"By the time I'm making coffee my shoulders have already dropped."

End card / text overlay: “Same 25 minutes. Completely different day.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Same bed/mat corner both sides — the outfit swap sells the split. Blue phone light vs warm morning light.
38The third coffee
Aug 18

1Low"It's 3pm and I'm crashing, so I go order another americano."

1High"It's 3pm and I'm crashing, so I close the laptop for two minutes."

2Low"Jaw's clenched, heart's racing, and I still can't focus on anything."

2High"In for four. Hold for four. Out for four. That's one round."

3Low"Then I'm wired until midnight wondering why I can't fall asleep."

3High"Two minutes and I'm actually back. And I still sleep at ten."

End card / text overlay: “Caffeine borrows energy. Breath gives it back.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Desk setup on one side, mat on the other. Box breathing was a proven talking-head topic in Production 1 — this is its cloning-format sequel.
39Lunch at the desk
Aug 18

1Low"Lunch is whatever I can eat over my keyboard."

1High"Lunch is the 12:15 class, two blocks from my office."

2Low"I'm hunched, I'm scrolling, and I never actually stop working."

2High"Fifty minutes, quick shower, and I'm back at my desk by 1:15."

3Low"By 2pm I'm foggy and I've still got six hours to go."

3High"By 2pm I'm sharper than I was at 9 in the morning."

End card / text overlay: “You spend the same hour either way.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Show the real walk from an office street — the studio is 2 blocks from downtown desks and that proximity is the pitch.
40The back crack fix
Aug 18

1Low"My back is tight, so I twist until it cracks."

1High"My back is tight, so I open my hips first."

2Low"Feels incredible. For about four minutes."

2High"Five minutes. Hip flexors, then spine, then glutes."

3Low"Then I'm doing it again an hour later, and again after that."

3High"I don't need to crack it again, because I fixed why it was tight."

End card / text overlay: “The crack is relief. Strength is the fix.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Side angle so the spine reads on camera. The routine itself is 3 quick poses — saveable.
41The evening shutdown
Aug 18

1Low"It's 6pm. The laptop is closed but my brain is not."

1High"It's 6pm. The laptop is closed and I'm walking to the 6:15."

2Low"So I order in and scroll on the couch to unwind."

2High"Fifty minutes in a warm room where nobody needs anything from me."

3Low"It's midnight and I'm still wired. Nothing actually unwound."

3High"Home by 8. In bed by 10. Actually asleep."

End card / text overlay: “Numbing out is not the same as winding down.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Warm studio light vs blue phone light carries the contrast. Echoes the winning ad copy ("the relaxing you have planned is takeout and a screen").
42All or nothing
Aug 18

1Low"New month, new me. Six workouts in the first week."

1High"Three classes a week. That's it. That's the entire plan."

2Low"Week two I'm sore, so I skip one. Week three I stop opening the app."

2High"Some weeks I make all three. Some weeks I make two. I keep going."

3Low"By week four I'm back where I started, except now I feel guilty about it."

3High"It's month six and I still haven't stopped."

End card / text overlay: “Consistency beats intensity. Every single time.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Calendar overlay: crossed-out streak vs steady checkmarks. Consistency over intensity is the studio's actual retention story.
43Not flexible enough
Aug 18

1Low"I watched a class video and thought, there's no way I can do that."

1High"I watched the same video and booked the class anyway."

2Low"So I decided I'd start once I got more flexible."

2High"I couldn't touch my toes. The instructor handed me a block."

3Low"That was two years ago. Still waiting to be flexible enough."

3High"That was eight weeks ago. Now I can touch my toes."

End card / text overlay: “Flexibility is the result. Not the requirement.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Real modified poses on the high-leverage side. Pairs with myth-bust 50 — same objection, two formats.
44The sleep aid stack
Aug 18

1Low"I can't sleep, so I take melatonin and get into bed with my phone."

1High"I can't sleep, so I leave my phone in the other room."

2Low"Blue light, doom scroll, just one more episode."

2High"Long exhale, twice as long as the inhale. Five minutes."

3Low"It's 1am, I'm wide awake, and I'm annoyed about being wide awake."

3High"I'm out by 11. No pill."

End card / text overlay: “Your nervous system doesn't need a supplement. It needs a signal.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Dim candlelit framing on the reset side. Breathwork is a class category — soft product placement, no pitch.
45Cold stretching
Aug 18

1Low"My hamstrings are tight, so I yank on them at my desk."

1High"My hamstrings are tight, so I get into the heated room first."

2Low"Cold muscle, no warmup, and it hurts the entire time."

2High"Twenty eight infrared panels. Tissue warms, blood moves, range opens."

3Low"Nothing changes. Tomorrow they're just as tight."

3High"Same stretch. This time my body actually lets go."

End card / text overlay: “Heat isn't a luxury. It's the mechanism.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Heat panel visible in frame. Name the mechanism on the overlay — tissue temperature, blood flow, range. The 28 infrared panels are a real differentiator.
46Waiting to feel like it
Aug 18

1Low"I'll go to class when I feel like going to class."

1High"I booked Tuesday and Thursday on Sunday night."

2Low"Monday I'm tired. Wednesday I'm busy. Friday I'm out with people."

2High"Tuesday comes around. I don't feel like it. I go anyway, because it's already booked."

3Low"I haven't felt like it in four months."

3High"I have never once walked out regretting it."

End card / text overlay: “Motivation shows up after. Not before.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
Phone screen insert: the booking confirmation. Overlaps with her top organic POV post ("stopped waiting for the right time") — proven angle.
47Punishment workouts
Aug 18

1Low"I ate badly all weekend, so today I'm punishing myself for it."

1High"I ate badly all weekend, so today I'm moving because it feels good."

2Low"Burpees until I want to be sick. That's what I deserve."

2High"Burn class Monday. Restorative Wednesday. Both of them count."

3Low"I dread every single workout, and then I quit for a month."

3High"It's month three and I still like going."

End card / text overlay: “You cannot punish yourself into consistency.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
High energy vs slow control, same person. Showcases the class range (burn / sculpt / yin) without listing it.
48The posture gadget
Aug 18

1Low"My posture is terrible, so I bought a posture corrector online."

1High"My posture is terrible, so I started strengthening what holds me up."

2Low"Wore it twice. It's in a drawer somewhere."

2High"Ten minutes a day. Upper back, rear delts, deep core."

3Low"So I bought a standing desk instead. Now I slouch standing up."

3High"Nothing is holding me up except me. That's the whole point."

End card / text overlay: “A brace does the work for you. That's the problem.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.
The gadget-in-a-drawer shot is the joke. Pairs with myth-bust 49 (strengthen over stretch).

8 Reels · Aug 18

Myth-Bust Talking Heads

HEIT structure: hook in the first 3 seconds, explain, illustrate with a live demo, teach. Khamisa direct to camera. Mechanism and numbers, no wellness cliches. Full teleprompter scripts follow once these are approved.

49Tight shoulders: strengthen, don't stretch
Aug 18
Spoken hook

"You keep stretching your shoulders and they keep getting tighter. Here's why."

The bust

Tension often comes from weak, overworked muscles — not short ones. Strengthening is the fix. Demo: the strengthen move vs the stretch everyone defaults to.

Straight from the Jul 29 call — this is the lead reel of the section.
50You don't need to be flexible for yoga
Aug 18
Spoken hook

"The number one thing I hear: I'm not flexible enough for yoga."

The bust

Flexibility is the result, not the requirement. Show a modified pose and the full pose side by side — both count.

Already proven on her page organically. Re-cut with new energy, keep the side-by-side demo.
51Sweating is not detoxing
Aug 18
Spoken hook

"Hot yoga does not sweat the toxins out of you. Something better is happening."

The bust

Heat raises tissue temperature, blood flow and range of motion. That's the mechanism — say it plainly, with the infrared panels in frame.

Mechanism over vibes is the whole voice guardrail — this reel is it in action. 28 panels, use them visually.
52Static stretching before a workout
Aug 18
Spoken hook

"Stretching before your workout might be making you weaker."

The bust

Static holds before training reduce power output. Dynamic warmup first, static after. Simple A/B demo with on-screen labels.

Keep the demo tight: one dynamic move, one static hold, labels carry it.
53Pilates is not the easy option
Aug 18
Spoken hook

"People walk into Pilates thinking it's the rest day. They find out in 4 minutes."

The bust

Slow control under load. Show the sliders, ankle weights, the shake. Precision is the difficulty.

Pilates instructor co-stars if available on the 18th — confirm with Khamisa.
54Soreness is not the scoreboard
Aug 18
Spoken hook

"If you're not sore, did it even count? Yes. More than you think."

The bust

Adaptation happens without pain. The progress markers that matter: range, control, consistency — text overlays carry the three.

Highly saveable format. Keep it under 35 seconds.
55Cardio is not the only fat loss tool
Aug 18
Spoken hook

"You do not need to run yourself into the ground to change your body."

The bust

Muscle, recovery and consistency drive results. Burn + sculpt + rest is a system, not a shortcut. Cut to class clips as proof.

Pull the class B-roll from the Aug 25 showcase capture in the edit.
56One workout vs 9 hours of sitting
Aug 18
Spoken hook

"Your 6am workout is not cancelling your 9 hours at the desk."

The bust

Movement snacks through the day beat one heroic hour. Give three desk resets, 60 seconds each, demoed on camera.

The most saveable reel in the batch. Soft class CTA at the end, nothing hard-sell.

6 Clips · Aug 25 · also feeds the retargeting ads

Instructor Interviews

Unscripted, 15–20 minutes per instructor, slotted between classes. Handheld or tripod, studio background, lav mic. Target 3–4 instructors — include Proshat if she's available. Releases signed on the day. Each interview yields 1–2 reels plus the trust-layer ad cuts the retargeting campaign has been waiting on since launch.

Ask every instructor

The Question Set

Q1
What were you doing before you taught here, and what pulled you in?
Q2
What actually changes for people after 2–3 months of consistent classes?
Q3
What do you see new students get wrong in their first week?
Q4
Walk me through your favourite moment in a class you taught here.
Q5
What would you say to someone on the fence about their first class?

Planned cuts

The 6 Reels

57
Why I teach. Best origin-story moment from any instructor.
58
What changes in 90 days. The most concrete before/after description, no hype.
59
First-week mistakes. Practical, saveable, instructor authority.
60
The moment that hooked me. Emotional peak, paired with class B-roll.
61
To the person on the fence. Direct to camera, natural CTA energy.
62
Instructor rapid-fire. The best short answers from every interview cut into one.

6 Reels · Aug 25

POV Resets

Her single best-performing organic post is a POV reset — this continues the proven format. Silent B-roll, the text overlay carries the POV line, licensed ambient audio in post.

63POV: it's 6:04pm and the laptop is actually closed
Aug 25
Visuals

Walk-in from Homer St, lights shift warm, mat unrolls. The Reset Journey structure from Production 1, tighter cut this time.

64POV: your first hot pilates class with a live DJ
Aug 25
Visuals

DJ booth, heat haze, group hitting the beat. Shoot during the Aug 25 DJ class if one lands on the schedule.

65POV: you booked the 6am and you feel human by 7
Aug 25
Visuals

Sunrise window light, quiet room, coffee after. Early-risers audience, ties to the morning membership tier.

66POV: the post-class sauna hit
Aug 25
Visuals

Sauna door, steam, the exhale. Gym access + sauna is a real differentiator — use it.

67POV: rainy Tuesday, candlelit yin
Aug 25
Visuals

Rain on the window, candles, slow holds. Vancouver fall is coming — this is the seasonal winner of the six.

68POV: you stopped waiting for the right time
Aug 25
Visuals

Booking screen, shoes at the door, first breath on the mat. Mirrors the structure of her top organic post.

4 Reels · Aug 25

Showcases & Offer Reels

Two class showcases to refresh the follower-ad pool, and two offer reels that are blocked until the September offer is decided — that decision is on the Aug 12/14 call agenda.

69Hot pilates + DJ showcase
Aug 25
Direction

Beat-matched, dark, high energy. Wide room shot, close-up sliders and sweat, DJ cueing moments. Capture 2–3 minutes continuous per class minimum for edit flexibility.

70Restorative contrast showcase
Aug 25
Direction

Candlelit, slow, ambient — the calm counterpart so the page shows both energies. Close-ups: flame, hands, breath.

71September offer reel A (talking head)
Blocked
Blocked on the offer decision. The $38.88 anniversary offer expires end of August — whatever replaces it is what this reel sells. Decide on the Aug 12/14 calls, script before the 18th if possible.
72September offer reel B (text over hype)
Blocked
Same dependency as 71. Offer line over the best showcase footage from Aug 25 — no extra shoot time needed once the offer exists.

Before Aug 18

What We Need Locked

The open items, by owner. Most of these are decisions for the Aug 12 and Aug 14 calls.

K1

Instructors for Aug 25 interviews

3–4 confirmed (Proshat?), release forms ready.

K2

Class schedules for both days

Aug 18 needs the room quiet all day. Aug 25: which classes run, and can a DJ class land on it?

K3

Wardrobe

Two distinct looks for the cloning reels (stressed vs reset), one consistent look for the myth-bust block.

K4

Members on camera

Volunteers for POV resets and class footage on the 25th, releases signed.

K5

Props staged

Sliders, bands, ankle weights, bolsters, candles — clean and ready both days.

K6

The September offer

The $38.88 anniversary dies end of August. Reels 71–72 and the conversion campaign both need its replacement decided.

K7

Her saved Explore examples

Still open from Jul 29. Bring to the call, react live, and this list adjusts on the spot.

M1

Megafon: shoot doc

Full teleprompter scripts for reels 37–56 once concepts are approved on the Aug 14 call.

M2

Megafon: lighting + slating

P1 lighting rig packed; every clip slated with its reel number for the editor.