Production 2 Shot List

Tue Aug 25 · 10:30am · rebuilt off the actual Drive contents

Run of Day

The earlier count of 41 was read off a status doc, not off the footage. Once you go through the drive, a large slice of what looked outstanding is either already shot in Production 1 or recuttable from it. What genuinely needs a camera tomorrow is closer to 20 items, and that fits the day.

Must shoot tomorrow, no substitute exists

~11

Likely recuttable from P1 footage, check first

Unnamed A-cam clips from Aug 18, still unlogged

What I cannot tell you from Drive

The Aug 18 A-cam files are named C6770 through C6827, 58 clips between 10:36am and 2:47pm. Nothing in the filenames says which reel is in which clip, so no tool can tell you what is actually in the can without someone watching them. The status doc is one person's recollection, and the Post Kit that went up tonight has captions for the entire slate including things that were never shot, so neither is evidence.

The iPhone folder is the one place logging has started: R7, R15, R16, R17 (two takes), R19, R20 are named, and 10 IMG_57xx clips are still unnamed. Some of the six "remaining" remakes are probably sitting in those ten. Worth ten minutes tonight before deciding to reshoot any of them.

Already shot in Production 1, check before reshooting

69 and 70, the hype showcases. P1 S2 delivered Reel 28 (Sculpt/Burn 45, weights, cardio, live DJ) and Reel 30 (Hot Pilates with DJ, lights down, heat and bass). Reel 26 is the candlelit restorative counterpart. That is exactly the 69/70 brief, already cut.

63 and 68, the POV resets. Reel 17 "The Reset Journey" is the walk off Homer into the studio. Reel 16 is studio beauty, Reel 20 is the class prep montage. A4, the walk-in, is the same journey again.

57, 60 and 61. Interview Reels 1, 2 and 3 all close on an on-the-fence CTA, and Reel 19 is Khamisa on why she built the place, which is 57 in everything but name.

None of this is a decision to skip them. It is a decision to watch those cuts first and only reshoot what genuinely is not there.

10:30

Setup and stills · 30 min

Lighting rig, lock the talking-head mark. Then D2 stills while Khamisa is fresh. Ten minutes, kills two static ads.

6 ads

11:00 · The new ads, Khamisa to camera

Ads 01, 02, 03, 05, 10, 11 (A1, A2, A3, A5, C1, C2). One look, one mark, teleprompter. These carry the September campaign and nothing in the library substitutes for them.

No price spoken. Numbers go on as text in post.

3 pieces

12:30 · Members on the floor

Ads 06, 07, 08 (B1 testimonials from 4 to 6 members, B2 the one who came back, B3 rapid fire). Plus ad 12 (C3) if a pair is around.

Moved earlier than the last version. This is the only block that cannot be rescheduled, because it needs bodies in the building on a class day, so it should not be sitting behind two instructor blocks.

Dies without members. Releases signed first.

9 clips

1:45 · Myth-busts, instructor-led

Reels 49 to 56 plus ad 09 (B4). These are the real gap. Nothing in Production 1 covers them, because P1 interviews are community and vibe pieces, not the "stop stretching, start strengthening" education angle.

Batch by instructor, not by reel number.

Dies without Maya or Ally, plus a Pilates instructor for 53.

3:15

Everything else, in whatever time is left

Ad 04 (A4) walk-in if the P1 version does not hold up. 58, 59, 62 instructor answers. 64 to 67 POV during class. Pickups on anything from the morning.

This block is deliberately loose. If the day has run long, all of it drops without hurting the campaign.

Protect in this order

1. Ads 01, 02, 03, 05, 10, 11. September deadline, no substitute in the library.
2. Members on the floor. Only possible on a class day.
3. The myth-busts. The one content block with no P1 equivalent.

Everything after 3:15 is recoverable another day. Reel 38 and the remaining remakes stay cut.

Added Aug 24 · 16 new ads

New Ad Block: Selling the Package, Not the Subscription

These come out of a full rebuild of how the offer is sequenced. The short version: every offer we currently advertise is a subscription, and a subscription is the wrong thing to sell a stranger. These sixteen ads sell a first class instead, and move the money to the 12-Week Reset, closed in person.

Why the whole block exists

A new member costs roughly $150–$200 to acquire and pays $38.88 a week. That money comes back in five to six weeks, which is exactly why the budget cannot go up. The fix is not better ads. It is collecting most of the money on day one.

New order of operations: a paid first class gets them in the door → the instructor closes the 12-Week Reset ($399 PIF) right after that class → they roll onto $155.52 per 4 weeks at week 13. Ads only ever sell step one. The studio sells step two, in person, before the person leaves the building.

What that changes about the creative: lead with the result and a fixed timeframe, never with access or price. One CTA per ad. And proof carries more weight than any hook, which is why block B is the priority for tomorrow. Three finished member testimonials already exist from Production 1 (B0 below) and they are stronger than expected, but three is a thin rotation for a campaign this size.

Two conflicts to settle before any of this publishes

1. This needs a paid intro class, and Khamisa retired the $10 on Aug 14. The model still needs a paid, low-friction front door, and the Morning Membership is a subscription, so it cannot do that job. Either the $10 intro comes back purely as the front door, or we price a single paid first class. Block A is written to work either way, and no script says a number out loud.

2. The paid offer is the 12-Week Reset, NOT 40 Soft. $399 paid in full: unlimited classes for 12 weeks, a first-week plan, orientation, check-ins at weeks 2, 6 and 10, one guest pass, one member event. Rolls to $155.52 per 4 weeks after, which is the existing $38.88/wk. Downsell is three payments of $149 — payment terms, never price. At a $175 CAC the required same-day close rate is ($175-$10)/$389 ≈ 42%, so the in-person conversation is the whole ballgame. The 40 Soft is Khamisa's free community challenge, not a product — it is the reason to start before Sep 15, and C2 is the only ad that points at it.

A1First class · "The habit, not the poses"

TOFAug 25

Hook

“The hardest part of yoga isn't the poses. It's showing up twice in the same week.”

Agitate

“You buy the pass in January. You go three times. Then February happens, and the pass just sits there reminding you about it every time you open your email.”

Transformation

“So we don't sell you a pass and wish you luck. You book one class, at a real time, and someone knows your name when you walk in.”

Proof

“880 square feet, 28 infrared panels, fourth floor of the Post Building. Yoga, Pilates, breathwork, mobility. Two blocks from your office.”

Ending · TOF

“The Prana Lounge. Fourth floor of the Post Building, two blocks from your office.”
Alt ending, BOF: “DM us the word SOFT if you want in.”

The lead hook for the whole block. Khamisa to camera, warm studio light. Price stays out of the audio and goes on as a text overlay, same rule as the M block.

A2First class · "Unlimited is useless without a plan"

MOFAug 25

Hook

“Unlimited classes are useless if nobody tells you which ones to take.”

Agitate

“That's every studio in this city. Here's forty classes a week, good luck. So you take the same one every time, get bored in a month, and stop going.”

Transformation

“When you come in for your first class we ask you two questions and hand you a week. Which three classes, which days, which instructor.”

Proof

“You don't have to figure out where you fit. That part is our job.”

Ending · TOF

“The Prana Lounge. Fourth floor of the Post Building, two blocks from your office.”
Alt ending, BOF: “DM us the word SOFT if you want in.”

Second of the three lead hooks. This one is also a promise the studio has to keep, so it only ships once the front desk is actually handing people a first week.

A3First class · "One studio, twelve weeks"

TOFAug 25

Hook

“You've quit the app, the gym down the street, and the running thing you started in April.”

Agitate

“You've tried the app, the gym down the street, the running thing in April. None of them lasted past week three, and none of them noticed when you stopped.”

Transformation

“That's not a discipline problem. That's what happens when nobody is expecting you.”

Proof

“Come in for one class first. If the room isn't for you, you've lost fifty minutes and nothing else.”

Ending · TOF

“The Prana Lounge. Fourth floor of the Post Building, two blocks from your office.”
Alt ending, BOF: “DM us the word SOFT if you want in.”

Third of the three, the twelve-week frame, which is the actual length of the package. It bridges the first class to the Reset without pitching a price.

A4First class · The walk-in, no talking head

TOFAug 25

Visuals

Single continuous-feeling cut: street outside the Post Building, elevator, fourth floor, shoes off, front desk greets her by name, mat down at the back, room fills, class runs, she walks out onto Homer with wet hair.

Text beats

“You've never done this before.” / “Nobody is looking at you.” / “Someone learns your name in the first thirty seconds.” / “Back row is fine. Back row is normal.” / “Fifty minutes later." / "Now you have.” / End card: “Book your first class.”

No script, no audio beyond room tone and music. This kills the biggest objection cold traffic has, which is not price, it is walking into a room full of people who already know what they are doing. Needs one member willing to be followed for a full class on the 25th.

A5First class · "Not flexible enough"

TOFAug 25

Hook

“You keep saying you're not flexible enough for yoga.”

Agitate

“That's like saying you're too dirty to have a shower.”

Transformation

“Flexible is what happens after. It was never what got you in the door.”

Proof

“Half the room on a Tuesday morning cannot touch their toes. Nobody notices and nobody cares. That's the whole point of a small room.”

Ending · TOF

“The Prana Lounge. Fourth floor of the Post Building, two blocks from your office.”
Alt ending, BOF: “DM us the word SOFT if you want in.”

Overlaps reel 50 in the interview block on purpose. That one is an instructor answering it as education; this one is an ad with a CTA on the end. Shoot both, they run in different campaigns.

B0Already in the can · three member testimonials from P1

Use now

Reel 33 · Yoga + Pilates member, years of practice

This is the one. She came in low, left better. Music, smell, lighting. Then she says the whole thesis of the new model out loud, unprompted: “try the intro week and take as many classes as you can. Everyone finds their favourite instructor and their favourite class type. You need enough time to figure out which ones are yours.”

That is a paying member arguing for a multi-week package, in her own words, better than any script we would write. Cut it to 30 seconds and it becomes the proof beat inside C1 and the standalone control for the twelve weeks.

Open the reel · transcript

Reel 31 · Yoga member, back injury

Signed up on a whim after work, took Strength and Stretch, called it wholesome. She has a back injury and has learned to be careful with anything high intensity, and this class felt different. Ends on the on-the-fence line: “you gotta do it. You feel happy that you did it.”

Use it behind the first-class ads. It answers “my body can't do this,” which is the real objection under A5.

Open the reel · transcript

Reel 32 · Pilates member, midday class

Almost skipped it to run errands, went anyway, got everything done afterwards. Came in tight, left relaxed enough to be productive. “A midday stretch sounds like a luxury until you realise how much better the rest of your day goes because of it.” Also kills the heat objection: not too hot, not dripping.

This is the Morning Membership ad. It answers “I don't have time” with a member saying the time came back.

Open the reel · transcript

Watch the captions, not the footage. Reel 31's original post description ends on “your first class starts at $10” and Reel 35 and 36 carry the retired $10 and $38.88 offers. The spoken audio in all three is offer-free, so the footage recuts cleanly. Rewrite the caption and end card, never re-edit the interview. Raw masters for all three are in 5. Raw Files → P1 → S1.

B1Proof · Member testimonial, the one that stuck

BOFAug 25Priority

Questions, asked off camera

“What were you doing for exercise before this, and why did it stop?”
“What made you finally book?”
“What's different now that wasn't six months ago?”
“What would you say to someone who's been meaning to come in for a year?”

Direction

No script. Chase the specific detail and ignore the nice one. “It's changed my life” is worthless. “I stopped taking Advil to get through the afternoon” is the ad. Push for a number, a body part, or a habit that went away.

Cut to 25–35 seconds. Get four to six members on the 25th. Still the highest-value thing on shoot day 2. The three P1 testimonials cover the first-class objection well; what is missing is anyone speaking to a longer stretch of time, which is what the twelve weeks needs. Releases signed before anyone sits down.

B2Proof · "I was the one who never came back"

BOFAug 25

Who

The member who came once, disappeared for months, then came back and stayed. Khamisa will know who this is.

Questions

“Why didn't you come back the first time?”
“What was actually going on that month?”
“What was different when you came back?”

The best possible ad for cold traffic that has already ignored us once, and the only one that gives the retargeting campaign something new to say. Nobody else in the city is running this ad.

B3Proof · Rapid-fire, one sentence each

BOFAug 25

Format

Six members, same framing, same question, hard cuts, no music dip. Question: “What's one thing that's different since you started coming?”

What good looks like

“My lower back stopped talking to me.” “I sleep.” “I stopped drinking on weeknights.” “I stand up straight in meetings now.” One sentence, cut, next face.

Cheapest proof asset on the sheet. Grab it between classes on the 25th while people are already on the floor. Runs as its own ad and as B-roll inside every other ad.

B4Proof · Instructor, what forty days actually does

BOFAug 25

Question, off camera

“What actually changes in a person between their first week and their sixth?”

Direction

Maya or Ally. Let them answer as a teacher, not as an ad. Demo whatever they reach for. The moment they say something concrete about week one versus week six, that's the clip.

This is the ad that makes the forty-day timeframe feel earned instead of arbitrary. Same interview setup as reels 49–56, so it costs nothing extra to add.

C112-Week · "Pay once, then just show up"

BOFAug 25Confirm $399

Hook

“Every challenge you've quit, you could quit for free.”

Agitate

“Nothing happened when you stopped. Nobody called. Nobody noticed. That's why stopping was so easy.”

Transformation

“This one is twelve weeks and you pay for it on day one, all of it, before you've done a single class. After that there's nothing left to decide. You just show up.”

Proof

“Unlimited classes for twelve weeks, a plan for your first week, and someone checking in on you three times to make sure you are still coming.”

CTA

“Spots are capped. DM us the word SOFT.”

The cash-forward ad, and the one that changes the economics. Paying up front is framed as the feature, not the catch. Number stays out of the audio and goes on as an overlay once Khamisa sets it.

C212-Week · "Start before September 15"

Aug 25BOF

Hook

“If you're going to start, start before September 15th.”

What 40 Soft is

“That's the day 40 Soft kicks off. It's the opposite of 75 Hard. No two-a-days, no ice baths, no guilt when you miss a morning. It's free, you come as often or as little as you want, and the whole studio does it together.”

The deadline

“Come in before the 15th and you start with everybody else. Come in after and you're starting on your own.”

Ending · BOF

“The list closes on the 14th. DM us SOFT.”

The name is the joke, so it has to be said against 75 Hard or it lands as nothing. Say “it's free” in the same breath so nobody thinks it is a second thing to buy. This ad does not mention the twelve weeks — C1 sells that, this one only creates the deadline.

C312-Week · The guest pass

BOFAug 25

Hook

“Twelve weeks is a lot easier with someone who'll notice when you don't show up.”

Agitate

“You're very good at letting yourself down in private. You're much worse at cancelling on a friend who's already in the car.”

Transformation

“Your twelve weeks comes with a guest pass. Use it on whoever is most likely to drag you out of bed on a Tuesday.”

Ending · BOF

“DM us SOFT and bring the friend on your guest pass.”

Two-person shot, both on mats. The guest pass is already inside the $399, so this is not inventing an offer. Halves the effective cost per signup when it works.

D1Static · Testimonial quote card ×3

Edit only

Build

Pull the three strongest lines out of the B1 and B3 footage. Member's face in warm studio light behind it, their line set large across the frame, first name and how long they've been coming underneath.

Caption

Full story in the caption. Ending depends on where it runs: organic keeps the bio link, paid BOF ends on “DM us SOFT.”

Zero shoot cost, built from block B. Statics tend to outrun video on retargeting because the person has already watched the video.

D2Static · Face and offer, deadline version

Edit only

Image

Khamisa, warm light, relaxed, facing camera. Big text: “12 weeks. Paid once.” Small text: “Start before Sep 15.”

Caption

“Every challenge you've quit, you could quit for free. This one you pay for on day one, and then there's nothing left to decide. Twelve weeks of unlimited classes, a plan for your first week, check-ins at weeks two, six and ten, and a guest pass. Start before September 15 and your first forty days run alongside our free 40 Soft. Book your first class.”

Same still session as S5, so shoot both looks in one go on the 25th.

D3Ugly ad · The prepaid maths

Edit only

Build

Plain class B-roll, no music swell, text straight on top. “Twelve weeks of classes.” / “Paid once, on day one.” / “Nothing left to cancel.” / End card: “Book your first class.”

Cut from footage we already own. Ugly ads keep beating polished ones in this account, so it goes in every test.

D4Ugly ad · First class, over the walk-in

Edit only

Build

The A4 walk-in footage, stripped back. Text: “First time is the hard part.” / “We do it with you.” / End card: “Book your first class.”

Same source as A4, cut short and dumb on purpose. Runs as the cold-traffic control against A1.

The half nobody films

None of these sixteen ads matter if the conversation after class doesn't happen. The ad's only job is to get a person onto a mat at a specific time. The prepaid close happens in person, before they leave the building, and the studio's team runs it.

That process is written up in plain English for Khamisa and her staff here: prana-team-guide.pages.dev

Before any of this runs as paid · audited against the P+P funnel

What Is Missing To Actually Run This

The twelve ads are creative. Creative is maybe a third of a working funnel. Audited against the TOF / MOF / BOF Vortex spine, worst first. Note the shape: only the $10 is ever sold online. The Reset is a human sale at the desk and the membership rolls on its own, so there is one checkout to get right, not three.

Hard blockers, campaign cannot run

MOF ads written, of the 10+ the spine wants

BOF ads, of the 30+ the spine wants stacked

The $10 checkout still forces account creation before payment

This is the whole ballgame, because the $10 is the only checkout cold traffic ever touches. The $399 is sold by a human at the front desk and the membership rolls automatically, so there is exactly one page in this funnel that can leak, and it leaks badly.

Before any payment screen a first-timer has to create a full Mariana account: name, email, password, phone, birth date, consents, terms, waiver. After already giving name and email on the landing page.

The receipts: the $10 campaign ran Jun 22 to Jul 31 for $1,555, produced 617 landing page views, and converted 5 purchases. That is 0.8% on a ten dollar offer. The ads were never the problem.

Fixing this is worth more than every ad on this page combined. Owner is BrandBot / Mariana support, which means Khamisa has to raise it.

The 12-Week Reset has to exist as a product the front desk can ring up

Not a landing page and not a public checkout, because it is never sold cold. What it needs is to exist in Mariana as a purchasable package with the right terms: twelve weeks unlimited, then rolls to $155.52 every four weeks, plus the three-payment option as a separate line the team can select without asking anyone.

The one genuine gap: the follow-up ladder for people who did not buy on the day runs to day 7 and ends with one more direct offer. If somebody says yes by text on day 4, the team needs something to send them. A simple payment link covers it. Fast-follow, not a blocker.

There is no lead magnet, so MOF has nothing to give away

The whole middle of the funnel is a Trojan Horse: give away a complete solution to one narrow problem, capture the email, nurture, then start the conversation. Nothing like that exists for Prana.

The good news is ad 02 already invented it. "We ask you two questions and hand you a week. Which three classes, which days, which instructor." That is the lead magnet, it just has to be built as an actual asset and named properly.

DM automation is drafted but never armed

The SOFT keyword was specced in ManyChat and never turned on. Every BOF ending on this page says DM us a keyword. If nothing catches those DMs, the ads run into a wall and the BOF audience never builds.

WEEK needs building too, for the lead magnet in ad 02.

The funnel is being built out of order

The spine is explicit: crack TOF, then MOF, then BOF. Running all three from a standing start is the documented way people get stuck. Right now the plan is a cold launch of all three at once.

Practically: ads 01, 03, 04, 05 go live first and prove they move traffic. MOF follows once the lead magnet exists. BOF only makes sense once there are DMers from the last 7 to 14 days to retarget, and today there are none.

Volume is nowhere near what the spine assumes

BOF wants 30 or more ads stacked and rotated with a frequency cap so nobody sees the same one twice. We will have seven. MOF wants 10+ angles selling the lead magnet. We have zero.

The seven are the right seven, they are just the start of a library, not the library.

Audiences and caps are not built

BOF targets people who DM'd in the last 7 to 14 days, with a 3 to 7 day frequency cap, on an engagement objective with no CTA button. None of that exists in the account. The current retargeting campaign just reuses the conversion creative against a generic audience.

Tracking has two known holes

Megafon's own landing page has no pixel and no GA4, so the retargeting pool misses anyone who landed and did not reach checkout, and there is no view of landing-to-checkout dropoff.

There is still no purchase webhook from BrandBot, so pipeline stages get moved by hand and nobody has confirmed who watches it daily.

Two prices and the reward tiers are still unconfirmed

The $10 first class, the $399 Reset, and what triggers at 35 and 40 days on 40 Soft. Shooting is unblocked because no script says a number, but nothing publishes until all three land.

The order I would actually do this in

1. Fix the $10 checkout. It is the only one cold traffic touches and nothing else matters until a stranger can pay without building an account.
2. Set the Reset up in Mariana as an in-person package, plus a payment link for day-4 yeses.
3. Arm SOFT and WEEK in ManyChat.
4. Launch TOF only (ads 01, 03, 04, 05) and let it run until there is real traffic and a DMer pool.
5. Build "Your First Week" as a real asset, then launch MOF with ad 02 plus new angles.
6. Turn on BOF against the 7-to-14-day DMer audience, and start stacking toward 30.

Steps 1 to 3 are not creative work and none of them happen on a shoot day. They are the reason this is not close to ready.

Quick Reference

All 37 Reels, At a Glance

Jump to any reel below. Concepts and shot direction are in the sections underneath — full teleprompter scripts follow in the shoot doc once concepts are locked on the Aug 14 call.

#	Title	Format	Day
37	The snooze spiral	Cloning	Shot Aug 18
38	The third coffee	Cloning	Aug 25
39	Lunch at the desk	Cloning	Shot Aug 18
40	The back crack fix	Cloning	Shot Aug 18
41	The evening shutdown	Cloning	Shot Aug 18
42	All or nothing	Cloning	Shot Aug 18
43	Not flexible enough	Cloning	Shot Aug 18
44	The sleep aid stack	Cloning	Shot Aug 18
45	Cold stretching	Cloning	Shot Aug 18
46	Waiting to feel like it	Cloning	Shot Aug 18
47	Punishment workouts	Cloning	Shot Aug 18
48	The posture gadget	Cloning	Shot Aug 18
49	Tight shoulders: strengthen, don't stretch	Interview	Aug 25
50	You don't need to be flexible for yoga	Interview	Aug 25
51	Sweating is not detoxing	Interview	Aug 25
52	Static stretching before a workout	Interview	Aug 25
53	Pilates is not the easy option	Interview	Aug 25
54	Soreness is not the scoreboard	Interview	Aug 25
55	Cardio is not the only fat loss tool	Interview	Aug 25
56	One workout vs 9 hours of sitting	Interview	Aug 25
57	Why I teach	Interview	Aug 25
58	What changes in 90 days	Interview	Aug 25
59	First-week mistakes	Interview	Aug 25
60	The moment that hooked me	Interview	Aug 25
61	To the person on the fence	Interview	Aug 25
62	Instructor rapid-fire	Interview	Aug 25
63	POV: laptop actually closed	POV Reset	Aug 25
64	POV: first hot pilates with a live DJ	POV Reset	Aug 25
65	POV: you booked the 6am	POV Reset	Aug 25
66	POV: the post-class sauna hit	POV Reset	Aug 25
67	POV: rainy Tuesday, candlelit yin	POV Reset	Aug 25
68	POV: you stopped waiting	POV Reset	Aug 25
69	Hot pilates + DJ showcase	Hype	Aug 25
70	Restorative contrast showcase	Hype	Aug 25
71	September offer reel A	Offer	Shot Aug 18
72	September offer reel B	Offer	Shot Aug 18
73	Bad instruction vs a studio that looks after you	Cloning	Shot Aug 18

Locking Aug 12 & 14

Shoot Days & Suggested Running Order

Two days with Jay (Island Rain). Aug 18 ran 10am to 5pm; Aug 25 starts at 10:30am. ECU Photography joins Shoot 1. Aug 18 is the controlled day — the room needs to be ours, no classes. Aug 25 is the community day, built around whichever classes actually run — the running order below shifts once Khamisa confirms the schedule. Everything vertical, 9:16.

Shoot 1 · Controlled Day

Tuesday, Aug 18

10:00am – 5:00pm · quiet studio, no classes

All 20 scripted reels. Cloning shoots in outfit batches: every low-leverage side in the "stressed" look first, then every high-leverage side in the "reset" look, so Khamisa changes twice, not twelve times. Same mark and framing for both takes so the split composites cleanly.

10:00–10:30

Setup. Lighting rig from the P1 plan: two backlights, tube light, reflector. Lock the cloning mark and framing.

10:30–12:30

Cloning, low-leverage sides (37–48). Stressed look. Desk, phone, couch props staged.

12:30–1:00

Break + wardrobe change. Reset props to studio side.

1:00–3:00

Cloning, high-leverage sides (37–48). Reset look. Same framing as the morning takes.

3:00–4:30

Myth-bust block (49–56). Teleprompter, ~10 min per reel. Pilates instructor joins for 53 if available.

4:30–5:00

Offer reels (71–72) if the September offer is decided, otherwise pickup B-roll for the cloning inserts.

Shoot 2 · Community Day

Tuesday, Aug 25

10:00am – 5:00pm · classes running

Interviews, POV resets, class showcases. The exact order depends on the class schedule and instructor availability — interviews slot into the gaps between classes. If a DJ class can land on this day, reels 64 and 69 shoot themselves.

10:00–10:45

Setup + studio beauty B-roll while the room is quiet: candles, mats, props, window light.

10:45–12:30

POV reset B-roll (63–68) with Khamisa + volunteer members: walk-in, mat, sauna, booking screen inserts.

12:30–3:30

Instructor interviews (57–62 source), 15–20 min each, slotted between classes. Lav mic, studio background. Releases signed on the spot.

3:30–5:00

Class showcase capture (69–70) during live classes. 2–3 min continuous per class minimum. Spray bottle for sweat detail on the high-intensity class.

All day

Offer reels (71–72) whenever the light and room allow, if not shot Aug 18.

Gear, both days: the Production 1 Day B lighting plan still applies — the room is dark, shoot high ISO (~12,500), two backlights in the corners, tube light mobile, reflector, spray bottle for sweat shots. Slate every clip with its reel number to camera, same as Production 1 — it made the editor handoff painless. Voice guardrails from the avatar doc: mechanism and numbers over vibes. Never "transformational" or "life-changing," no beginner-splaining. Why this batch matters for the ads: follower ads recycle organic winners, and the retargeting layer is still running recycled conversion creative — the interview footage is its replacement. Protect that block.

Decided on the Aug 14 call

The Remake Slate

All 20 references, with the verdict from call 2 on each one. 16 shooting, 3 maybes, 1 never reviewed. The maybes are all gated on a prop or a warmer reaction, not on the idea. Press E to expand every card, C to collapse.

For Jay: every card links the original. Pull them up on set and match frame by frame where it matters, so the reference can be stitched alongside ours in post.

R1CCTV close call

ShootingJudy · 14.2K

Watch original ↗

Original

Security-cam highway near-miss, hard cut to Judy: "want some pancakes?"

Prana version

Dashcam or CCTV near-miss, cut to Khamisa at the studio door: "Whiplash? Time for a stretch."

Decided Aug 14: Straight yes. Needs something blue in frame — a blue mat, blanket or tarp all work, it doesn't have to match exactly.

R2Fall, save the pancake

ShootingJudy · 16.6K

Watch original ↗

Original

Judy wipes out outside the cafe. The pancake plate survives, held high.

Prana version

Khamisa wipes out outside the studio, rolled mat held aloft: "At least my core held."

Decided Aug 14: Straight yes, no changes.

R3At least I know how to land

MaybeJudy · 2.6K

Watch original ↗

Original

Sequel fall bit on the patio: "At least I know how to land."

Prana version

If we shoot it: the point is not the fall, it's the studio as the place that puts you back together after one.

Decided Aug 14: Khamisa called this one lackluster next to the others. If it survives, drop the Judy impression — she introduces herself as herself, and the line lands as “that's going to hurt — come to the studio and we'll get you sorted out.” Not too on the nose.

R4COME FOR BREAKFAST sprint

ShootingJudy · 14.2K

Watch original ↗

Original

Judy sprints down the sidewalk with a plate. Text: "COME FOR BREAKFAST."

Prana version

Khamisa sprints through downtown with a mat, and keeps running all the way in.

Decided Aug 14: Yes, with an add-on agreed on the call: don't stop at the street. Carry the run through the Evolve hallway and into the studio, then land on “come for the workout, stay for the peace” with her settled in the room.

R5Bike pancakes

MaybeJudy · 3.9K

Watch original ↗

Original

Judy rides a bike through the cafe holding pancakes.

Prana version

Ride through the studio corridor, mat strapped on: "CLASS?"

Decided Aug 14: Gated on finding a bike — Khamisa doesn't have a direct line to one. She actually prefers this over R4 if we can pull it off. Fallback agreed: a shopping cart from City Market (she's checking whether they're accessible in the underground), with Neema pushing her in it.

R6Best pancake walk-and-talk

Not reviewedJudy · 5.2K

Watch original ↗

Original

Deadpan walk: "I HAVE THE BEST PANCAKE." No justification, walks off.

Prana version

Deadpan walk past the Post Building: "I have the best hot pilates class in Vancouver."

Decided Aug 14: Skipped over on the call, never given a yes or no. The deadpan line survives anyway inside ad script M3, so shoot it there if nothing else.

R7We're okay, don't worry

ShootingJudy · 19.3K

Watch original ↗

Original

Stunt bit, the biggest performer in the batch.

Prana version

Someone upside down in the back seat of a car, everyone completely unbothered.

Decided Aug 14: Yes. Khamisa is calling in a friend for the back-seat role. Text swaps to the Prana version: “when you're running late to Pilates” / “when nothing affects me anymore.”

R8The slow burn

ShootingJudy · 7.1K

Watch original ↗

Original

Long, pointless, satisfying process shot, then the punchline lands on it.

Prana version

Same structure: someone deep into a slow-burn hobby, then Khamisa cuts in with “you have nothing better to do with your time — come get a workout.”

Decided Aug 14: Yes. Options floated for the slow-burn insert: sand art, carving wood, cutting soap. Cheap to shoot, needs almost no planning — grab whatever we can stage on the day.

R9"Pain Here? STOP Stretching!"

Shootingdrjoedamiani · 170K

Watch original ↗

Original

Rhomboid pain comes from overstretched, weak muscles. Strengthen, don't stretch. 170K likes.

Prana version

Same message, but as an interview: ask the instructor the question, they answer and demonstrate on a student's back.

Decided Aug 14: Yes, and this is what pushed the whole myth-bust block to interview format. Confirmed we're using this specific muscle group — it's the one most people have trouble with.

R10Rhomboid pain (OT version)

Shootingthenervoussystem.ot · 2.8K

Watch original ↗

Original

Same thesis, clinical voice, “comment STABILIZE” keyword CTA.

Prana version

"Shoulder blades want to be closer together" — recreated in the studio with Prana vibes.

Decided Aug 14: Yes. Use the studio weights in shot so the fix is visibly a Prana class thing, not a generic tip.

R11"An instructor once said to me"

Shootingpushindoorcycling · 4.4K

Watch original ↗

Original

Instructor-quote community format.

Prana version

Catch students right after class: something an instructor said that stuck with them or got them through.

Decided Aug 14: Yes, but it needs class participation — schedule it right after a class on the 25th. If nobody bites we write the lines, but real answers will be better and shorter. Keep every cut punchy.

R1260 min of stillness = 52 hours a year

Shootingayesha.mehhboob · carousel

Watch original ↗

Original

Math reframe: one 60-minute class a week compounds into 52 hours a year.

Prana version

One yin class a week is 52 classes a year. Prana wording over our own photos.

Decided Aug 14: Yes — and it ships as a carousel, not a reel. We already have the photo library for it, so this one needs no shoot time at all.

R13Wake up / TIME FOR BREAKFAST

Shootingjudyskitchen51 · 1.9K

Watch original ↗

Original

Clap-switch transform on a hard cut.

Prana version

“Wake up. It’s time for your workout.” Straight into the studio.

Decided Aug 14: Yes, easy. Shoot plenty of takes and stay loose — this is the one to mess around with on the day.

R14Dumpster transition ad

Maybemountain_view_services · 3.6K

Watch original ↗

Original

Elite transition reveal for the most boring product imaginable.

Prana version

Somersault transition into the studio.

Decided Aug 14: Khamisa's reaction was flat compared to the others, so it's a maybe. If we shoot it, mats down first — nobody is somersaulting onto a hard floor.

R15TRUST WINDOW PROS

Shootingwindowprosnv · 4.3K

Watch original ↗

Original

Point-at-camera meme with a confident hook.

Prana version

Trust-fall energy: you can trust our instructors to look after you whatever level you walk in at.

Decided Aug 14: Her strongest yes of the whole session — “that's a definite yes.” Mats down for the fall. The message is instructor reliability regardless of skill level.

R16Realtor "crash course"

Shootingyycnewhomes · 3.0K

Watch original ↗

Original

Pun-stitch delivered from the driver's seat.

Prana version

Same setup, Prana punchline.

Decided Aug 14: Yes. Shoot in the car, preferably parked outside rather than in the underground so we get daylight.

R17Agency office skit

Shootingabmarketinggroup · 3.7K

Watch original ↗

Original

"Do you mind when people go to other agencies?" — while dragging a body into a trunk.

Prana version

"Do you mind when your students go to other studios?" Same deadpan, same trunk.

Decided Aug 14: Yes. Jay flagged this format is performing well across the board right now. Alt version floated: she's just come out of a CrossFit class and is the body being dragged.

R18Rug store walkthrough

Shootingkurpacha_savdo · 61.4K

Watch original ↗

Original

Deadpan store walkthrough on trending audio. 61K likes.

Prana version

Camera descends from the ceiling into the studio, then walks the room.

Decided Aug 14: Yes. The studio has a ladder — Jay confirmed that's what we need for the drop-in from above. Point of the reel is showing off as much of the room as possible.

R19Open studio showcase

Shootingkoerich / moatazreda

Watch original 1 ↗ Watch original 2 ↗

Original

Store and space showcase walkthroughs.

Prana version

Khamisa opens the door onto an already-set mat with weights laid out, and the room does the rest.

Decided Aug 14: Yes. Pair it with plenty of open-studio B-roll — we have a lot to cut in behind this one.

R20"One of these slides actually gets results"

Shootingadamjcannon1 · realtor

Watch original ↗

Original

Realtor draped over a counter, "TO BUY OR SELL?", one smooth transition and a pun on "slides."

Prana version

The sliders pun: Khamisa draped over the reformer, "one of these sliders actually gets results," transition into her actually working the Pilates sliders.

Decided Aug 14: Yes, and Khamisa singled it out unprompted — she called the sliding movement hilarious and wanted it added. Batches with R8 and interview 53 in the same prop setup.

Rewritten after call 2 · teleprompter-ready

Ad Scripts: Morning Membership + 40 Soft

Stale, needs a decision

This block predates the $10 → 12-Week Reset model. M1 and M2 still end on “link in bio” and the Morning Membership is a subscription, which is the exact thing the new funnel stopped advertising. Left untouched on purpose: whether the Morning Membership survives alongside the Reset is Khamisa's call, not an edit. If it stays, these three need the same stage-and-ending treatment as ads 01 to 12.

Two changes out of call 2. The $10 intro offer is retired and replaced by the Morning Membership, so all three intro scripts were rewritten around it. And the 40 Soft prize language was wrong: rewards are not for signing up or simply finishing, they trigger at 35 and 40 days through the studio's loyalty program.

Confirm before any of this publishes

The morning membership price is not settled. Khamisa said $28.88 on the call, which matches the morning early-bird rate already in her value ladder. Neema wrote it down as $26 and the auto-notes recorded $26 too. One of those is wrong.

None of the scripts above say the number out loud, on purpose. Deliver the price as a text overlay and in the caption so it can be corrected in post without a reshoot. Same for the class count — Khamisa thought six or seven morning classes a week but wasn't certain.

Also outstanding: the exact loyalty-program rewards and the criteria that trigger them at 35 and 40 days. Khamisa is confirming. The prize detail from call 1 ($25 credit, two guest passes, $50 gift card draw, straps at 35 days) should be treated as unconfirmed until she comes back.

M1Morning Membership · "Less than breakfast"

Morning

Hook

“Your morning class costs less than going out for breakfast.”

Agitate

“You'll spend thirty dollars on eggs and a coffee and still feel like garbage by ten.”

Transformation

“Or you start in a warm room, move for fifty minutes, and walk into work already awake.”

Proof

“Morning membership. Every morning class, Monday to Friday. Six or seven classes a week.”

CTA

“First fifty people only. Link in bio.”

Khamisa's line, and it beats the old coffee-math version because you genuinely cannot get sit-down breakfast in this city under thirty dollars.

M2Morning Membership · "6:14 a.m."

Morning

Hook

“It's 6:14 in the morning and your shoulders are already up at your ears.”

Agitate

“You haven't opened your laptop yet and the day is already sitting on your chest. You're running the whole list before your feet hit the floor.”

Transformation

“Or you come in, move for fifty minutes, and wipe the slate clean before any of it starts.”

Proof

“Morning classes Monday to Friday, two blocks from your office. Yoga, Pilates, breathwork, mobility.”

CTA

“Morning membership, first fifty people. Link in bio.”

The 6:14pm script flipped to morning, which is where the offer now lives. Khamisa's addition: it's not just a stiff shoulder, it's the anxiety already building about the day ahead. “First-timers only” is gone — anyone can buy this one.

M3Morning Membership · Judy-style deadpan (~15s)

Morning

The bit

Walk-and-talk past the Post Building, dead serious: “I have the best hot pilates class in Vancouver.” Beat. “880 square feet. 28 infrared panels. A playlist that fixes your week.” Beat. “Morning membership just opened. First fifty people.” Walk off. No smile.

Survives the offer change untouched, just swap the last line. This is also where R6's deadpan walk gets used, since R6 itself never got a verdict.

S140 Soft A · "Zero punishment"

Challenge

Hook

“Vancouver, we're running a 40-day challenge with zero punishment in it.”

Agitate

“Most challenges are built to break you. Two workouts a day, ice baths, guilt when you miss a morning. You quit by week two feeling worse than when you started.”

Transformation

“The Soft Challenge is the opposite. Show up. Move. Breathe. September 15 to October 25.”

What signing up means

“Come as often or as little as you want. Signing up is just one promise to yourself: show up a bit more than you have been.”

Proof

“Get to 35 days and the rewards start. Get to all 40 and you've earned the top tier.”

CTA

“Spots are capped. DM us the word SOFT.”

Rewritten after Khamisa flagged the old version as misleading. Anyone can join and come as little as they like — but rewards only trigger at 35 and 40 days, through the studio's existing loyalty program.

S240 Soft B · "75 Hard broke you"

Challenge

Hook

“75 Hard broke you. Try 40 Soft.”

Agitate

“Two workouts a day, a gallon of water, a progress photo of your abs. You lasted eleven days and then came the guilt spiral.”

Transformation

“40 Soft is 40 days of showing up gently. Yoga, Pilates, breathwork, whatever your body asks for that day.”

Proof

“One class a week is 52 hours a year of looking after yourself. Now imagine 40 days in a row. Hit 35 and the rewards kick in. Hit 40 and you've done the whole thing.”

CTA

“We start September 15. DM the word SOFT.”

Khamisa specifically loved the 52-hours maths, so it stays — but she noted it's not always rest, sometimes it's a workout. The 35-day tier is now inside the proof beat instead of a vague “finish and you get.”

S340 Soft C · "September reset"

Challenge

Hook

“Summer scattered you. September is for coming back to yourself.”

Agitate

“Patios, trips, late nights. All fun. But your routine is gone and your lower back knows it.”

Transformation

“The 40 Soft rebuilds the habit for you. September 15 to October 25. One decision now, then you just show up.”

Proof

“Show up 35 days and the rewards start. All 40 and you've earned the lot. Plus 40 days of actually feeling like yourself.”

CTA

“DM us the word SOFT to grab a spot.”

Her favourite of the three on the call. Only change needed was the 35-day tier.

S440 Soft ugly ads ×3 (B-roll + text)

Challenge

Ugly 1

Candlelit restorative footage. Text: “POV: you joined a challenge with no ice baths in it.” End card: “40 Soft. Sep 15.”

Ugly 2

Group flow, beat-matched. Text: “40 days. No punishment. Just show up.” End card: “DM SOFT.”

Ugly 3

Studio walk-in. Text: “The challenge for people who hate challenges.” End card: “Starts Sep 15. DM SOFT.”

Approved as-is. All three cut from footage we already own, so they cost nothing on shoot day.

S540 Soft static image ad

Challenge

Image

Khamisa, warm studio light, facing camera, relaxed. Big text: “40 days. Zero punishment.” Small text: “The Soft Challenge starts Sep 15.”

Caption

“Every challenge you quit was built to break you. This one is built to keep you. 40 days of showing up gently: yoga, Pilates, breathwork, whatever your body asks for. Come as often or as little as you want. Get to 35 days and the rewards start; get to 40 and you've earned the lot. Starts September 15. DM us SOFT and we'll send the details.”

Static or carousel, with the work happening in the caption.

12 Reels · Aug 18

Cloning: Low Leverage vs High Leverage

Split-screen, Khamisa plays both versions of herself. Straight back and forth: low leverage speaks, high leverage answers the same moment with the better choice, three times, building to the payoff. Every line below is written to be said out loud — shoot it as written, keep the pace fast, and cut the pauses between turns.

How to shoot these: record all six low-leverage lines first in the stressed look, then all six high-leverage lines in the reset look, same mark and same framing both passes so the split composites cleanly. Khamisa changes twice, not twelve times. Low leverage is slumped, rushed, a little flat. High leverage is settled and unhurried, saying it like it's obvious.

37The snooze spiral

Shot Aug 18

1Low"Alarm goes off at 6. I hit snooze and scroll in bed for 25 minutes."

1High"Alarm goes off at 6. Feet on the floor before I've touched my phone."

2Low"By the time I'm up I'm already behind, and my neck is stiff before the day even started."

2High"Ten minutes of mobility. Hips, spine, shoulders. That's the whole thing."

3Low"First coffee doesn't fix it. Neither does the second."

3High"By the time I'm making coffee my shoulders have already dropped."

End card / text overlay: “Same 25 minutes. Completely different day.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Same bed/mat corner both sides — the outfit swap sells the split. Blue phone light vs warm morning light.

38The third coffee

Shot Aug 18

1Low"It's 3pm and I'm crashing, so I go order another americano."

1High"It's 3pm and I'm crashing, so I close the laptop for two minutes."

2Low"Jaw's clenched, heart's racing, and I still can't focus on anything."

2High"In for four. Hold for four. Out for four. That's one round."

3Low"Then I'm wired until midnight wondering why I can't fall asleep."

3High"Two minutes and I'm actually back. Or I take an early lunch, get to a class, and come back recharged."

End card / text overlay: “Caffeine borrows energy. Breath gives it back.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Desk setup on one side, mat on the other. Box breathing was a proven talking-head topic in Production 1 — this is its cloning-format sequel.

39Lunch at the desk

Shot Aug 18

1Low"Lunch is whatever I can eat over my keyboard."

1High"Lunch is the 12:15 class, two blocks from my office."

2Low"I'm hunched, I'm scrolling, and I never actually stop working."

2High"Fifty minutes, quick shower, and I'm back at my desk by 1:15."

3Low"By 2pm I'm foggy and I've still got three hours to go."

3High"By 2pm I'm sharper than I was at 9 in the morning."

From call 2: Times were wrong in the first draft. Lunch class, back at the desk by 1:15, three hours left at 2pm.

End card / text overlay: “You spend the same hour either way.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Show the real walk from an office street — the studio is 2 blocks from downtown desks and that proximity is the pitch.

40The back crack fix

Shot Aug 18

1Low"My back is tight, so I twist until it cracks."

1High"My back is tight, so I open my hips first."

2Low"Feels incredible. For about four minutes."

2High"Five minutes. Hip flexors, then spine, then glutes."

3Low"Then I'm doing it again an hour later, and again after that."

3High"I don't need to crack it again, because I learned why it was tight in the mobility class."

End card / text overlay: “The crack is relief. Strength is the fix.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Side angle so the spine reads on camera. The routine itself is 3 quick poses — saveable.

41The evening shutdown

Shot Aug 18

1Low"It's 6pm. The laptop is closed but my brain is not."

1High"It's 6pm. The laptop is closed and I'm walking to the 6:15."

2Low"So I order in and scroll on the couch to unwind."

2High"Fifty minutes in a warm room where nobody needs anything from me."

3Low"It's midnight and I'm still wired. Nothing actually unwound."

3High"Home by 8. In bed by 10. Actually asleep."

End card / text overlay: “Numbing out is not the same as winding down.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Warm studio light vs blue phone light carries the contrast. Echoes the winning ad copy ("the relaxing you have planned is takeout and a screen").

42All or nothing

Shot Aug 18

1Low"New month, new me. Six workouts in the first week."

1High"Three classes a week. That's it. That's the entire plan."

2Low"Week two I'm sore, so I skip one. Week three I stop opening the app."

2High"Some weeks I make all three. Some weeks I make two. I keep going."

3Low"By week four I'm back where I started, except now I feel guilty about it."

3High"It's month six and I still haven't stopped."

From call 2: Tie the payoff to 40 Soft — this is the exact consistency problem it exists to solve.

End card / text overlay: “Consistency beats intensity. Every single time.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Calendar overlay: crossed-out streak vs steady checkmarks. Consistency over intensity is the studio's actual retention story.

43Not flexible enough

Shot Aug 18

1Low"I watched a class video and thought, there's no way I can do that."

1High"I watched the same video and booked the class anyway."

2Low"So I decided I'd start once I got more flexible."

2High"I couldn't touch my toes. The instructor handed me a block."

3Low"That was two years ago. Still waiting to be flexible enough."

3High"That was eight weeks ago. Now I can touch my toes."

End card / text overlay: “Flexibility is the result. Not the requirement.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Real modified poses on the high-leverage side. Pairs with myth-bust 50 — same objection, two formats.

44The sleep aid stack

Shot Aug 18

1Low"I can't sleep, so I take melatonin and get into bed with my phone."

1High"I can't sleep, so I book the 8pm class instead of scrolling."

2Low"Blue light, doom scroll, just one more episode."

2High"Long exhale, twice as long as the inhale. Five minutes."

3Low"It's 1am, I'm wide awake, and I'm annoyed about being wide awake."

3High"Class, shower, bed. I'm out by 11. No pill."

From call 2: Ties to reel 41 (evening shutdown). Both live in the evening, both point at the 8pm class.

End card / text overlay: “Your nervous system doesn't need a supplement. It needs a signal.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Dim candlelit framing on the reset side. Breathwork is a class category — soft product placement, no pitch.

45Cold stretching

Shot Aug 18

1Low"My hamstrings are tight, so I yank on them at my desk."

1High"My hamstrings are tight, so I get into the heated room first."

2Low"Cold muscle, no warmup, so my body braces harder and I end up tighter than I started."

2High"Twenty eight infrared panels. Tissue warms, blood moves, range opens."

3Low"Nothing changes. Tomorrow they're just as tight."

3High"Same stretch. This time my body actually lets go."

End card / text overlay: “Heat isn't a luxury. It's the mechanism.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Heat panel visible in frame. Name the mechanism on the overlay — tissue temperature, blood flow, range. The 28 infrared panels are a real differentiator.

46Waiting to feel like it

Shot Aug 18

1Low"I'll go to class when I feel like going to class."

1High"I booked Tuesday and Thursday on Sunday night."

2Low"Monday I'm tired. Wednesday I'm busy. Friday I'm out with people."

2High"Tuesday comes around. I don't feel like it. I go anyway, because it's already booked."

3Low"I haven't felt like it in four months."

3High"I have never once walked out regretting it."

End card / text overlay: “Motivation shows up after. Not before.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

Phone screen insert: the booking confirmation. Overlaps with her top organic POV post ("stopped waiting for the right time") — proven angle.

47Punishment workouts

Shot Aug 18

1Low"I ate badly all weekend, so today I'm punishing myself for it."

1High"I ate badly all weekend, so today I'm moving because it feels good."

2Low"Burpees until I want to be sick. That's what I deserve."

2High"Burn class Monday. Restorative Wednesday. Both of them count."

3Low"I dread every single workout, and then I quit for a month."

3High"It's month three and I still like going."

From call 2: Callback to 40 Soft. The theme is longevity and care, never punishment or consequence.

End card / text overlay: “You cannot punish yourself into consistency.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

High energy vs slow control, same person. Showcases the class range (burn / sculpt / yin) without listing it.

48The posture gadget

Shot Aug 18

1Low"My posture is terrible, so I bought a posture corrector online."

1High"My posture is terrible, so I started strengthening what holds me up."

2Low"Wore it twice. It's in a drawer somewhere."

2High"Ten minutes a day. Upper back, rear delts, deep core."

3Low"So I bought a standing desk instead. Now I slouch standing up."

3High"Nothing is holding me up except me. That's the whole point."

End card / text overlay: “A brace does the work for you. That's the problem.”
Target ~25s. Three exchanges, cut tight, no pauses between turns.

The gadget-in-a-drawer shot is the joke. Pairs with myth-bust 49 (strengthen over stretch).

73Bad instruction vs a studio that looks after you · new

Shot Aug 18

1Bad studio"Don't use a prop. Just try your best."

1Prana"What's your level? Here, take a block. It'll actually let you get into it."

2Bad studio"You've done breathwork before, right? Everyone has."

2Prana"First time? Perfect. I'll cue you the whole way through."

3Bad studio"You pulled something? You probably went in cold. Not much I can do."

3Prana"Let's modify it. Focus here instead, and stay off that side today."

End card / text overlay: “A class should meet you where you are.”
Target ~25s. Same back-and-forth cut as the other cloning reels.

New from call 2. Khamisa's idea, off the back of the Apex cloning reel that took off because the actor leaned all the way into the bad character. She hears horror stories about other studios constantly — no modifications, no props, no questions asked. Lean hard into the bad instructor; that's where this one lives or dies.

8 Reels · Aug 18 · format changed

Myth-Busts, now as Instructor Interviews

These were talking heads. As of call 2 they're interviews: someone asks the question off camera, an instructor answers and demonstrates. It's more credible coming from the person who teaches the class, and it introduces the instructors and the classes at the same time. Lead with the pain, land on what happens in class as the answer.

Khamisa is lining up instructors — Maya and Ally both teach strength and stretch and use weights for exactly these areas, so they're the natural fit for 49 and 52. Don't over-rehearse: the good version is her asking a real question and them answering it like they would on the floor. Extra questions will surface on the day; capture them.

49Tight shoulders need strength, not more stretching

Shot Aug 18

Who answers

Maya or Ally (strength & stretch)

The question (asked off camera)

“I keep doing deep stretch classes and my shoulders still aren't getting any better. Why?”

The answer / demo

Tension comes from weak, overworked muscles, not short ones. Stretching something already overstretched won't fix it. Strength supports it. Demo on a student's back with the studio weights.

The anchor of the block, and the reel that pushed the whole section to interview format. Lead with the pain, land on the weights in class as the answer.

50You don't need to be flexible to start

Shot Aug 18

Who answers

Any instructor

The question (asked off camera)

“Do I need to be flexible before I come to a class?”

The answer / demo

Flexibility is what you leave with, not what you arrive with. Show the modified version beside the full version, and hand over a block on camera.

Khamisa's framing: the point isn't “you don't need to be flexible,” it's that the studio hands you the props so it doesn't matter.

51Sweating is not detoxing

Shot Aug 18

Who answers

Any instructor

The question (asked off camera)

“Does the hot room sweat the toxins out of me?”

The answer / demo

No. Heat raises tissue temperature, blood flow and range of motion. That's the actual mechanism, and it's a better answer than the myth. 28 infrared panels in shot.

Mechanism over vibes, with the panels doing the visual work.

52Stretching cold makes you tense up

Shot Aug 18

Who answers

Any instructor

The question (asked off camera)

“Should I stretch before class or after?”

The answer / demo

Dynamic first, static after. Stretching a cold muscle makes it brace harder, which is the opposite of what you're going for.

Khamisa's note: the counterintuitive bit is that cold stretching increases tension. Tie it to how being braced all day follows you around. Pairs with cloning reel 45.

53Pilates is not the easy option

Shot Aug 18

Who answers

Pilates instructor

The question (asked off camera)

“Is Pilates the rest-day class?”

The answer / demo

Slow control under load. Sliders, ankle weights, the shake at minute four. Precision is the difficulty.

Shoots in the same prop setup as R8 and R20.

54Soreness is not the scoreboard

Shot Aug 18

Who answers

Any instructor

The question (asked off camera)

“If I'm not sore afterwards, did it even count?”

The answer / demo

Adaptation happens without pain. The markers that matter are range, control and consistency.

Keep it under 35 seconds. Highly saveable.

55Cardio is not the only tool

Shot Aug 18

Who answers

Any instructor

The question (asked off camera)

“Do I have to do cardio to change my body?”

The answer / demo

Muscle, recovery and consistency drive it. Burn, sculpt and rest are one system, not a shortcut.

Cut class B-roll from the 25th behind the answer.

56One workout doesn't undo nine hours of sitting

Shot Aug 18

Who answers

Any instructor

The question (asked off camera)

“I train at 6am. Isn't that enough?”

The answer / demo

Movement through the day beats one heroic hour. Give three desk resets, sixty seconds each, on camera.

The most saveable reel in the block. Soft class mention at the end, nothing hard.

Run of Day

Setup and stills · 30 min

11:00 · The new ads, Khamisa to camera

12:30 · Members on the floor

1:45 · Myth-busts, instructor-led

Everything else, in whatever time is left

New Ad Block: Selling the Package, Not the Subscription

What Is Missing To Actually Run This

The $10 checkout still forces account creation before payment

The 12-Week Reset has to exist as a product the front desk can ring up

There is no lead magnet, so MOF has nothing to give away

DM automation is drafted but never armed

The funnel is being built out of order

Volume is nowhere near what the spine assumes

Audiences and caps are not built

Tracking has two known holes

Two prices and the reward tiers are still unconfirmed

All 37 Reels, At a Glance

Shoot Days & Suggested Running Order

Tuesday, Aug 18

Tuesday, Aug 25

The Remake Slate

Ad Scripts: Morning Membership + 40 Soft

Cloning: Low Leverage vs High Leverage

Myth-Busts, now as Instructor Interviews

Instructor Interviews

The Question Set

The 6 Reels

POV Resets

Showcases & Offer Reels

What We Need Locked

Shopping cart — before tomorrow

Bike — before tomorrow

Friend for the car shot — before tomorrow

Instructors on the floor tomorrow

Ladder

Neema: confirm the morning membership price

Loyalty program rewards + criteria

Morning membership landing page

Instructors for Aug 25 interviews

Class schedules for both days

Wardrobe

Members on camera

Props staged

The September offer

Her saved Explore examples

Megafon: shoot doc

Megafon: lighting + slating