For Khamisa & the crew · The Prana Lounge
Locked after pre-production call 2. Sixteen remakes greenlit, the myth-busts are now instructor interviews, the $10 intro is retired in favour of the Morning Membership, and every cloning script carries the changes Khamisa asked for.
The Remake SlateUpdated Aug 14 after pre-prod call 2 · Shoot day 1 is tomorrow, Aug 18, 10am–5pm · day 2 Aug 25
Quick Reference
Jump to any reel below. Concepts and shot direction are in the sections underneath — full teleprompter scripts follow in the shoot doc once concepts are locked on the Aug 14 call.
Locking Aug 12 & 14
Two days with Jay (Island Rain), 10am to 5pm. ECU Photography joins Shoot 1. Aug 18 is the controlled day — the room needs to be ours, no classes. Aug 25 is the community day, built around whichever classes actually run — the running order below shifts once Khamisa confirms the schedule. Everything vertical, 9:16.
Shoot 1 · Controlled Day
10:00am – 5:00pm · quiet studio, no classes
All 20 scripted reels. Cloning shoots in outfit batches: every low-leverage side in the "stressed" look first, then every high-leverage side in the "reset" look, so Khamisa changes twice, not twelve times. Same mark and framing for both takes so the split composites cleanly.
Shoot 2 · Community Day
10:00am – 5:00pm · classes running
Interviews, POV resets, class showcases. The exact order depends on the class schedule and instructor availability — interviews slot into the gaps between classes. If a DJ class can land on this day, reels 64 and 69 shoot themselves.
Decided on the Aug 14 call
All 20 references, with the verdict from call 2 on each one. 16 shooting, 3 maybes, 1 never reviewed. The maybes are all gated on a prop or a warmer reaction, not on the idea. Press E to expand every card, C to collapse.
Security-cam highway near-miss, hard cut to Judy: "want some pancakes?"
Dashcam or CCTV near-miss, cut to Khamisa at the studio door: "Whiplash? Time for a stretch."
Judy wipes out outside the cafe. The pancake plate survives, held high.
Khamisa wipes out outside the studio, rolled mat held aloft: "At least my core held."
Sequel fall bit on the patio: "At least I know how to land."
If we shoot it: the point is not the fall, it's the studio as the place that puts you back together after one.
Judy sprints down the sidewalk with a plate. Text: "COME FOR BREAKFAST."
Khamisa sprints through downtown with a mat, and keeps running all the way in.
Judy rides a bike through the cafe holding pancakes.
Ride through the studio corridor, mat strapped on: "CLASS?"
Deadpan walk: "I HAVE THE BEST PANCAKE." No justification, walks off.
Deadpan walk past the Post Building: "I have the best hot pilates class in Vancouver."
Stunt bit, the biggest performer in the batch.
Someone upside down in the back seat of a car, everyone completely unbothered.
Long, pointless, satisfying process shot, then the punchline lands on it.
Same structure: someone deep into a slow-burn hobby, then Khamisa cuts in with “you have nothing better to do with your time — come get a workout.”
Rhomboid pain comes from overstretched, weak muscles. Strengthen, don't stretch. 170K likes.
Same message, but as an interview: ask the instructor the question, they answer and demonstrate on a student's back.
Same thesis, clinical voice, “comment STABILIZE” keyword CTA.
"Shoulder blades want to be closer together" — recreated in the studio with Prana vibes.
Instructor-quote community format.
Catch students right after class: something an instructor said that stuck with them or got them through.
Math reframe: one 60-minute class a week compounds into 52 hours a year.
One yin class a week is 52 classes a year. Prana wording over our own photos.
Clap-switch transform on a hard cut.
“Wake up. It’s time for your workout.” Straight into the studio.
Elite transition reveal for the most boring product imaginable.
Somersault transition into the studio.
Point-at-camera meme with a confident hook.
Trust-fall energy: you can trust our instructors to look after you whatever level you walk in at.
Pun-stitch delivered from the driver's seat.
Same setup, Prana punchline.
"Do you mind when people go to other agencies?" — while dragging a body into a trunk.
"Do you mind when your students go to other studios?" Same deadpan, same trunk.
Deadpan store walkthrough on trending audio. 61K likes.
Camera descends from the ceiling into the studio, then walks the room.
Store and space showcase walkthroughs.
Khamisa opens the door onto an already-set mat with weights laid out, and the room does the rest.
Realtor draped over a counter, "TO BUY OR SELL?", one smooth transition and a pun on "slides."
The sliders pun: Khamisa draped over the reformer, "one of these sliders actually gets results," transition into her actually working the Pilates sliders.
Rewritten after call 2 · teleprompter-ready
Two changes out of call 2. The $10 intro offer is retired and replaced by the Morning Membership, so all three intro scripts were rewritten around it. And the 40-Day prize language was wrong: rewards are not for signing up or simply finishing, they trigger at 35 and 40 days through the studio's loyalty program.
Confirm before any of this publishes
The morning membership price is not settled. Khamisa said $28.88 on the call, which matches the morning early-bird rate already in her value ladder. Neema wrote it down as $26 and the auto-notes recorded $26 too. One of those is wrong.
None of the scripts above say the number out loud, on purpose. Deliver the price as a text overlay and in the caption so it can be corrected in post without a reshoot. Same for the class count — Khamisa thought six or seven morning classes a week but wasn't certain.
Also outstanding: the exact loyalty-program rewards and the criteria that trigger them at 35 and 40 days. Khamisa is confirming. The prize detail from call 1 ($25 credit, two guest passes, $50 gift card draw, straps at 35 days) should be treated as unconfirmed until she comes back.
“Your morning class costs less than going out for breakfast.”
“You'll spend thirty dollars on eggs and a coffee and still feel like garbage by ten.”
“Or you start in a warm room, move for fifty minutes, and walk into work already awake.”
“Morning membership. Every morning class, Monday to Friday. Six or seven classes a week.”
“First fifty people only. Link in bio.”
“It's 6:14 in the morning and your shoulders are already up at your ears.”
“You haven't opened your laptop yet and the day is already sitting on your chest. You're running the whole list before your feet hit the floor.”
“Or you come in, move for fifty minutes, and wipe the slate clean before any of it starts.”
“Morning classes Monday to Friday, two blocks from your office. Yoga, Pilates, breathwork, mobility.”
“Morning membership, first fifty people. Link in bio.”
Walk-and-talk past the Post Building, dead serious: “I have the best hot pilates class in Vancouver.” Beat. “880 square feet. 28 infrared panels. A playlist that fixes your week.” Beat. “Morning membership just opened. First fifty people.” Walk off. No smile.
“Vancouver, we're running a 40-day challenge with zero punishment in it.”
“Most challenges are built to break you. Two workouts a day, ice baths, guilt when you miss a morning. You quit by week two feeling worse than when you started.”
“The Soft Challenge is the opposite. Show up. Move. Breathe. September 15 to October 25.”
“Come as often or as little as you want. Signing up is just one promise to yourself: show up a bit more than you have been.”
“Get to 35 days and the rewards start. Get to all 40 and you've earned the top tier.”
“Spots are capped. DM us the word SOFT.”
“75 Hard broke you. Try 40 Soft.”
“Two workouts a day, a gallon of water, a progress photo of your abs. You lasted eleven days and then came the guilt spiral.”
“40 Soft is 40 days of showing up gently. Yoga, Pilates, breathwork, whatever your body asks for that day.”
“One class a week is 52 hours a year of looking after yourself. Now imagine 40 days in a row. Hit 35 and the rewards kick in. Hit 40 and you've done the whole thing.”
“We start September 15. DM the word SOFT.”
“Summer scattered you. September is for coming back to yourself.”
“Patios, trips, late nights. All fun. But your routine is gone and your lower back knows it.”
“The 40-Day Soft Challenge rebuilds the habit for you. September 15 to October 25. One decision now, then you just show up.”
“Show up 35 days and the rewards start. All 40 and you've earned the lot. Plus 40 days of actually feeling like yourself.”
“DM us the word SOFT to grab a spot.”
Candlelit restorative footage. Text: “POV: you joined a challenge with no ice baths in it.” End card: “40-Day Soft Challenge. Sep 15.”
Group flow, beat-matched. Text: “40 days. No punishment. Just show up.” End card: “DM SOFT.”
Studio walk-in. Text: “The challenge for people who hate challenges.” End card: “Starts Sep 15. DM SOFT.”
Khamisa, warm studio light, facing camera, relaxed. Big text: “40 days. Zero punishment.” Small text: “The Soft Challenge starts Sep 15.”
“Every challenge you quit was built to break you. This one is built to keep you. 40 days of showing up gently: yoga, Pilates, breathwork, whatever your body asks for. Come as often or as little as you want. Get to 35 days and the rewards start; get to 40 and you've earned the lot. Starts September 15. DM us SOFT and we'll send the details.”
12 Reels · Aug 18
Split-screen, Khamisa plays both versions of herself. Straight back and forth: low leverage speaks, high leverage answers the same moment with the better choice, three times, building to the payoff. Every line below is written to be said out loud — shoot it as written, keep the pace fast, and cut the pauses between turns.
1Low"Alarm goes off at 6. I hit snooze and scroll in bed for 25 minutes."
1High"Alarm goes off at 6. Feet on the floor before I've touched my phone."
2Low"By the time I'm up I'm already behind, and my neck is stiff before the day even started."
2High"Ten minutes of mobility. Hips, spine, shoulders. That's the whole thing."
3Low"First coffee doesn't fix it. Neither does the second."
3High"By the time I'm making coffee my shoulders have already dropped."
1Low"It's 3pm and I'm crashing, so I go order another americano."
1High"It's 3pm and I'm crashing, so I close the laptop for two minutes."
2Low"Jaw's clenched, heart's racing, and I still can't focus on anything."
2High"In for four. Hold for four. Out for four. That's one round."
3Low"Then I'm wired until midnight wondering why I can't fall asleep."
3High"Two minutes and I'm actually back. Or I take an early lunch, get to a class, and come back recharged."
1Low"Lunch is whatever I can eat over my keyboard."
1High"Lunch is the 12:15 class, two blocks from my office."
2Low"I'm hunched, I'm scrolling, and I never actually stop working."
2High"Fifty minutes, quick shower, and I'm back at my desk by 1:15."
3Low"By 2pm I'm foggy and I've still got three hours to go."
3High"By 2pm I'm sharper than I was at 9 in the morning."
1Low"My back is tight, so I twist until it cracks."
1High"My back is tight, so I open my hips first."
2Low"Feels incredible. For about four minutes."
2High"Five minutes. Hip flexors, then spine, then glutes."
3Low"Then I'm doing it again an hour later, and again after that."
3High"I don't need to crack it again, because I learned why it was tight in the mobility class."
1Low"It's 6pm. The laptop is closed but my brain is not."
1High"It's 6pm. The laptop is closed and I'm walking to the 6:15."
2Low"So I order in and scroll on the couch to unwind."
2High"Fifty minutes in a warm room where nobody needs anything from me."
3Low"It's midnight and I'm still wired. Nothing actually unwound."
3High"Home by 8. In bed by 10. Actually asleep."
1Low"New month, new me. Six workouts in the first week."
1High"Three classes a week. That's it. That's the entire plan."
2Low"Week two I'm sore, so I skip one. Week three I stop opening the app."
2High"Some weeks I make all three. Some weeks I make two. I keep going."
3Low"By week four I'm back where I started, except now I feel guilty about it."
3High"It's month six and I still haven't stopped."
1Low"I watched a class video and thought, there's no way I can do that."
1High"I watched the same video and booked the class anyway."
2Low"So I decided I'd start once I got more flexible."
2High"I couldn't touch my toes. The instructor handed me a block."
3Low"That was two years ago. Still waiting to be flexible enough."
3High"That was eight weeks ago. Now I can touch my toes."
1Low"I can't sleep, so I take melatonin and get into bed with my phone."
1High"I can't sleep, so I book the 8pm class instead of scrolling."
2Low"Blue light, doom scroll, just one more episode."
2High"Long exhale, twice as long as the inhale. Five minutes."
3Low"It's 1am, I'm wide awake, and I'm annoyed about being wide awake."
3High"Class, shower, bed. I'm out by 11. No pill."
1Low"My hamstrings are tight, so I yank on them at my desk."
1High"My hamstrings are tight, so I get into the heated room first."
2Low"Cold muscle, no warmup, so my body braces harder and I end up tighter than I started."
2High"Twenty eight infrared panels. Tissue warms, blood moves, range opens."
3Low"Nothing changes. Tomorrow they're just as tight."
3High"Same stretch. This time my body actually lets go."
1Low"I'll go to class when I feel like going to class."
1High"I booked Tuesday and Thursday on Sunday night."
2Low"Monday I'm tired. Wednesday I'm busy. Friday I'm out with people."
2High"Tuesday comes around. I don't feel like it. I go anyway, because it's already booked."
3Low"I haven't felt like it in four months."
3High"I have never once walked out regretting it."
1Low"I ate badly all weekend, so today I'm punishing myself for it."
1High"I ate badly all weekend, so today I'm moving because it feels good."
2Low"Burpees until I want to be sick. That's what I deserve."
2High"Burn class Monday. Restorative Wednesday. Both of them count."
3Low"I dread every single workout, and then I quit for a month."
3High"It's month three and I still like going."
1Low"My posture is terrible, so I bought a posture corrector online."
1High"My posture is terrible, so I started strengthening what holds me up."
2Low"Wore it twice. It's in a drawer somewhere."
2High"Ten minutes a day. Upper back, rear delts, deep core."
3Low"So I bought a standing desk instead. Now I slouch standing up."
3High"Nothing is holding me up except me. That's the whole point."
1Bad studio"Don't use a prop. Just try your best."
1Prana"What's your level? Here, take a block. It'll actually let you get into it."
2Bad studio"You've done breathwork before, right? Everyone has."
2Prana"First time? Perfect. I'll cue you the whole way through."
3Bad studio"You pulled something? You probably went in cold. Not much I can do."
3Prana"Let's modify it. Focus here instead, and stay off that side today."
8 Reels · Aug 18 · format changed
These were talking heads. As of call 2 they're interviews: someone asks the question off camera, an instructor answers and demonstrates. It's more credible coming from the person who teaches the class, and it introduces the instructors and the classes at the same time. Lead with the pain, land on what happens in class as the answer.
Maya or Ally (strength & stretch)
“I keep doing deep stretch classes and my shoulders still aren't getting any better. Why?”
Tension comes from weak, overworked muscles, not short ones. Stretching something already overstretched won't fix it. Strength supports it. Demo on a student's back with the studio weights.
Any instructor
“Do I need to be flexible before I come to a class?”
Flexibility is what you leave with, not what you arrive with. Show the modified version beside the full version, and hand over a block on camera.
Any instructor
“Does the hot room sweat the toxins out of me?”
No. Heat raises tissue temperature, blood flow and range of motion. That's the actual mechanism, and it's a better answer than the myth. 28 infrared panels in shot.
Any instructor
“Should I stretch before class or after?”
Dynamic first, static after. Stretching a cold muscle makes it brace harder, which is the opposite of what you're going for.
Pilates instructor
“Is Pilates the rest-day class?”
Slow control under load. Sliders, ankle weights, the shake at minute four. Precision is the difficulty.
Any instructor
“If I'm not sore afterwards, did it even count?”
Adaptation happens without pain. The markers that matter are range, control and consistency.
Any instructor
“Do I have to do cardio to change my body?”
Muscle, recovery and consistency drive it. Burn, sculpt and rest are one system, not a shortcut.
Any instructor
“I train at 6am. Isn't that enough?”
Movement through the day beats one heroic hour. Give three desk resets, sixty seconds each, on camera.
6 Clips · Aug 25 · also feeds the retargeting ads
Unscripted, 15–20 minutes per instructor, slotted between classes. Handheld or tripod, studio background, lav mic. Target 3–4 instructors — include Proshat if she's available. Releases signed on the day. Each interview yields 1–2 reels plus the trust-layer ad cuts the retargeting campaign has been waiting on since launch.
Ask every instructor
Planned cuts
6 Reels · Aug 25
Her single best-performing organic post is a POV reset — this continues the proven format. Silent B-roll, the text overlay carries the POV line, licensed ambient audio in post.
Walk-in from Homer St, lights shift warm, mat unrolls. The Reset Journey structure from Production 1, tighter cut this time.
DJ booth, heat haze, group hitting the beat. Shoot during the Aug 25 DJ class if one lands on the schedule.
Sunrise window light, quiet room, coffee after. Early-risers audience, ties to the morning membership tier.
Sauna door, steam, the exhale. Gym access + sauna is a real differentiator — use it.
Rain on the window, candles, slow holds. Vancouver fall is coming — this is the seasonal winner of the six.
Booking screen, shoes at the door, first breath on the mat. Mirrors the structure of her top organic post.
4 Reels · Aug 25
Two class showcases to refresh the follower-ad pool, and two offer reels that are blocked until the September offer is decided — that decision is on the Aug 12/14 call agenda.
Beat-matched, dark, high energy. Wide room shot, close-up sliders and sweat, DJ cueing moments. Capture 2–3 minutes continuous per class minimum for edit flexibility.
Candlelit, slow, ambient — the calm counterpart so the page shows both energies. Close-ups: flame, hands, breath.
Before Aug 18
The open items, by owner. Most of these are decisions for the Aug 12 and Aug 14 calls.
City Market, whether one can be taken to the underground. This is the fallback for R5 if no bike turns up.
R5 is gated on it, and she'd rather have R5 than R4.
R7 needs someone upside down in the back seat.
Maya and Ally for interviews 49 and 52, plus a Pilates instructor for 53. The whole myth-bust block depends on this.
Confirmed at the studio — needed for the R18 ceiling drop.
$28.88 or $26, plus the real class count. Do not shoot the number spoken until this is settled.
What exactly triggers at 35 and 40 days. All 40-Day ad copy is blocked on this.
Plus the offer doc, so the ad CTAs can be finished.
3–4 confirmed (Proshat?), release forms ready.
Aug 18 needs the room quiet all day. Aug 25: which classes run, and can a DJ class land on it?
Two distinct looks for the cloning reels (stressed vs reset), one consistent look for the myth-bust block.
Volunteers for POV resets and class footage on the 25th, releases signed.
Sliders, bands, ankle weights, bolsters, candles — clean and ready both days.
The $38.88 anniversary dies end of August. Reels 71–72 and the conversion campaign both need its replacement decided.
Still open from Jul 29. Bring to the call, react live, and this list adjusts on the spot.
Full teleprompter scripts for reels 37–56 once concepts are approved on the Aug 14 call.
P1 lighting rig packed; every clip slated with its reel number for the editor.