For Khamisa & the crew · The Prana Lounge
Shoot 2 is five ads, sixteen instructor questions and as many member interviews as we can get. Remakes, POV resets and showcases are all done or covered. Every ad carries two endings so one take serves both a soft campaign and a click campaign.
Left To ShootTue Aug 25, 10:30am · 21 items left · day 1 shot Aug 18
Production 2, Shoot 2 · Tue Aug 25
Remakes, POV resets and showcases are all done or covered by existing footage. What is left is 21 items plus 5 member interviews, which frees most of the afternoon.
Cut for good: remakes, POV resets 63–68, showcases 69–70. Reel 38 only if the room happens to go quiet, it needs the controlled setup.
Tue Aug 25 · 10:30am
Lighting rig, lock the talking-head mark. Stills while she is fresh.
Khamisa to camera. One look, one mark. Three endings on each: soft, button, and one that says the ten dollars out loud. Confirm the price with Khamisa before rolling. No price spoken.
Rolling. Grab people as classes change over and keep going all afternoon.
As many members as will sit down. Releases signed first.
One question, one video. Batch by person, not by question order.
Maya or Ally, plus a Pilates instructor for the Pilates question.
The walk-in needs one member followed through a full class. After that the day is open, so go back to members and instructors. More testimonials is never the wrong answer.
If it slips: protect 11:00, then the interviews. Everything else can wait.
Added Aug 24 · 16 new ads
These come out of a full rebuild of how the offer is sequenced. The short version: every offer we currently advertise is a subscription, and a subscription is the wrong thing to sell a stranger. These sixteen ads sell a first class instead, and move the money to the 12-Week Reset, closed in person.
Why the whole block exists
A new member costs roughly $150–$200 to acquire and pays $38.88 a week. That money comes back in five to six weeks, which is exactly why the budget cannot go up. The fix is not better ads. It is collecting most of the money on day one.
New order of operations: a paid first class gets them in the door → the instructor closes the 12-Week Reset ($399 PIF) right after that class → they roll onto $155.52 per 4 weeks at week 13. Ads only ever sell step one. The studio sells step two, in person, before the person leaves the building.
What that changes about the creative: lead with the result and a fixed timeframe, never with access or price. One CTA per ad. And proof carries more weight than any hook, which is why the member and instructor questions are the priority tomorrow. Three finished testimonials already exist from Production 1 (B0 below) and they are strong, but three is a thin rotation.
Two conflicts to settle before any of this publishes
1. This needs a paid intro class, and Khamisa retired the $10 on Aug 14. The model still needs a paid, low-friction front door, and the Morning Membership is a subscription, so it cannot do that job. Either the $10 intro comes back purely as the front door, or we price a single paid first class. Block A is written to work either way, and no script says a number out loud.
2. The paid offer is the 12-Week Reset, NOT 40 Soft. $399 paid in full: unlimited classes for 12 weeks, a first-week plan, orientation, check-ins at weeks 2, 6 and 10, one guest pass, one member event. Rolls to $155.52 per 4 weeks after, which is the existing $38.88/wk. Downsell is three payments of $149 — payment terms, never price. At a $175 CAC the required same-day close rate is ($175-$10)/$389 ≈ 42%, so the in-person conversation is the whole ballgame. The 40 Soft is Khamisa's free community challenge, not a product — it is the reason to start before Sep 15, and C2 is the only ad that points at it.
“The hardest part of yoga isn't the poses. It's showing up twice in the same week.”
“You buy the pass in January. You go three times. Then February happens, and the pass just sits there reminding you about it every time you open your email.”
“So we don't sell you a pass and wish you luck. You book one class, at a real time, and someone knows your name when you walk in.”
“880 square feet, 28 infrared panels, fourth floor of the Post Building. Yoga, Pilates, breathwork, mobility. Two blocks from your office.”
“The Prana Lounge. Fourth floor of the Post Building, two blocks from your office.”
Ending 2, click: “Tap below to book your first class.” Ending 3, with price: “Your first class is ten dollars. Tap below.”
“Unlimited classes are useless if nobody tells you which ones to take.”
“That's every studio in this city. Here's forty classes a week, good luck. So you take the same one every time, get bored in a month, and stop going.”
“When you come in for your first class we ask you two questions and hand you a week. Which three classes, which days, which instructor.”
“You don't have to figure out where you fit. That part is our job.”
“The Prana Lounge. Fourth floor of the Post Building, two blocks from your office.”
Ending 2, click: “Tap below to book your first class.” Ending 3, with price: “Your first class is ten dollars. Tap below.”
Single continuous-feeling cut: street outside the Post Building, elevator, fourth floor, shoes off, front desk greets her by name, mat down at the back, room fills, class runs, she walks out onto Homer with wet hair.
“You've never done this before.” / “Nobody is looking at you.” / “Someone learns your name in the first thirty seconds.” / “Back row is fine. Back row is normal.” / “Fifty minutes later." / "Now you have.” / End card: “Book your first class.”
This is the one. She came in low, left better. Music, smell, lighting. Then she says the whole thesis of the new model out loud, unprompted: “try the intro week and take as many classes as you can. Everyone finds their favourite instructor and their favourite class type. You need enough time to figure out which ones are yours.”
That is a paying member arguing for a multi-week package, in her own words, better than any script we would write. Cut it to 30 seconds and it becomes the proof beat inside C1 and the standalone control for the twelve weeks.
Signed up on a whim after work, took Strength and Stretch, called it wholesome. She has a back injury and has learned to be careful with anything high intensity, and this class felt different. Ends on the on-the-fence line: “you gotta do it. You feel happy that you did it.”
Use it behind the first-class ads. It answers “my body can't do this,” which is the real objection under A5.
Almost skipped it to run errands, went anyway, got everything done afterwards. Came in tight, left relaxed enough to be productive. “A midday stretch sounds like a luxury until you realise how much better the rest of your day goes because of it.” Also kills the heat objection: not too hot, not dripping.
This is the Morning Membership ad. It answers “I don't have time” with a member saying the time came back.
“Every challenge you've quit, you could quit for free.”
“Nothing happened when you stopped. Nobody called. Nobody noticed. That's why stopping was so easy.”
“So this one is twelve weeks and you pay for it on day one, before you've done a single class. There's nothing left to decide.”
“And it comes with a guest pass. Bring whoever is most likely to drag you out of bed on a Tuesday. You're very good at letting yourself down in private. You're much worse at cancelling on a friend who's already in the car.”
Say nothing. Stop after the guest pass line and hold a beat, the button carries it. Ending 2, click: “Tap below to book your first class.” Ending 3, with price: “Your first class is ten dollars. Tap below.”
“If you're going to start, start before September 15th.”
“That's the day 40 Soft kicks off. It's the opposite of 75 Hard. No two-a-days, no ice baths, no guilt when you miss a morning. It's free, you come as often or as little as you want, and the whole studio does it together.”
“Come in before the 15th and you start with everybody else. Come in after and you're starting on your own.”
“The list closes on the 14th.” Ending 2, click: “The list closes on the 14th. Tap below to book your first class.” Ending 3, with price: “The list closes on the 14th. Your first class is ten dollars. Tap below.”
Pull the three strongest lines out of the B1 and B3 footage. Member's face in warm studio light behind it, their line set large across the frame, first name and how long they've been coming underneath.
Full story in the caption. Ending depends on where it runs: organic keeps the bio link, paid BOF ends on “DM us SOFT.”
Khamisa, warm light, relaxed, facing camera. Big text: “12 weeks. Paid once.” Small text: “Start before Sep 15.”
“Every challenge you've quit, you could quit for free. This one you pay for on day one, and then there's nothing left to decide. Twelve weeks of unlimited classes, a plan for your first week, check-ins at weeks two, six and ten, and a guest pass. Start before September 15 and your first forty days run alongside our free 40 Soft. Book your first class.”
Plain class B-roll, no music swell, text straight on top. “Twelve weeks of classes.” / “Paid once, on day one.” / “Nothing left to cancel.” / End card: “Book your first class.”
The A4 walk-in footage, stripped back. Text: “First time is the hard part.” / “We do it with you.” / End card: “Book your first class.”
The half nobody films
None of these sixteen ads matter if the conversation after class doesn't happen. The ad's only job is to get a person onto a mat at a specific time. The prepaid close happens in person, before they leave the building, and the studio's team runs it.
That process is written up in plain English for Khamisa and her staff here: prana-team-guide.pages.dev
12:30 onward · the number to hit is people, not questions
The nine questions below are one script we ask every member. They are not nine reels. The reels come from how many people sit down, so the only number that matters on the day is how many members we get through.
What five people actually produce
Roughly one usable reel per person, so five interviews is about five proof reels, plus a rapid-fire cut built from a single sentence out of each and a couple of static quote cards. Three finished testimonials already exist from Production 1, so five more doubles the rotation. If more people are willing on the day, keep going, but five is the number that makes the day a success.
What made you come in the first time?
How long have you been coming now?
What's a normal week look like for you here?
What's your favourite class, and why that one?
Anything surprise you about it?
How do you feel walking out compared to walking in?
Has anything changed for you since you started coming?
How would you describe this place to a friend?
What would you say to someone who's been thinking about coming in?
For whoever is asking
Three or four of these per person is plenty, you do not need all nine. Never feed them the answer. If they say "it's great," ask what makes it great and wait.
Don't chase a transformation story. Some people just like the room, and that is a perfectly good ad.
At the end, get them to say their first name and how long they have been coming. We put that on screen under their face.
I01 to I16 · one question, one video
Sixteen questions, sixteen reels, one setup. Ask it off camera, let them answer in their own words and demo whatever they reach for. Batch by person, not by number. If an instructor only has time for six, take the first six.
Someone comes in with tight shoulders. What do you actually tell them?reel 49
Do you have to be flexible before you start yoga?reel 50
Does sweating more mean it's working?reel 51
Should you stretch before a workout, or after?reel 52
Is Pilates the easy option?reel 53
If you're not sore the next day, did it count?reel 54
Do you need cardio to change your body?reel 55
Someone trains for an hour and then sits for nine. What does that actually do?reel 56
Why do you teach?reel 57
What changes for someone between their first week and their sixth?reel 58
What do new people get wrong in their first week?reel 59
What's a moment in class that stuck with you?reel 60
What would you say to someone standing outside who hasn't come in yet?reel 61
What's your favourite class to teach, and why?reel 62
What do people not realise about the heat?
What's one thing you wish everyone knew before their first class?
How to run it
Same framing and same spot for everyone so the set cuts together.
Have them restate the question inside the answer so the clip stands alone. "Do you have to be flexible" becomes "You don't have to be flexible before you start."
Two takes each, maximum. The first one is usually the honest one.
Quick Reference
Jump to any reel below. Concepts and shot direction are in the sections underneath — full teleprompter scripts follow in the shoot doc once concepts are locked on the Aug 14 call.
Locking Aug 12 & 14
Two days with Jay (Island Rain). Aug 18 ran 10am to 5pm; Aug 25 starts at 10:30am. ECU Photography joins Shoot 1. Aug 18 is the controlled day — the room needs to be ours, no classes. Aug 25 is the community day, built around whichever classes actually run — the running order below shifts once Khamisa confirms the schedule. Everything vertical, 9:16.
Shoot 1 · Controlled Day
10:00am – 5:00pm · quiet studio, no classes
All 20 scripted reels. Cloning shoots in outfit batches: every low-leverage side in the "stressed" look first, then every high-leverage side in the "reset" look, so Khamisa changes twice, not twelve times. Same mark and framing for both takes so the split composites cleanly.
Shoot 2 · Community Day
10:00am – 5:00pm · classes running
Interviews, POV resets, class showcases. The exact order depends on the class schedule and instructor availability — interviews slot into the gaps between classes. If a DJ class can land on this day, reels 64 and 69 shoot themselves.
Decided on the Aug 14 call
All 20 references, with the verdict from call 2 on each one. 16 shooting, 3 maybes, 1 never reviewed. The maybes are all gated on a prop or a warmer reaction, not on the idea. Press E to expand every card, C to collapse.
Security-cam highway near-miss, hard cut to Judy: "want some pancakes?"
Dashcam or CCTV near-miss, cut to Khamisa at the studio door: "Whiplash? Time for a stretch."
Judy wipes out outside the cafe. The pancake plate survives, held high.
Khamisa wipes out outside the studio, rolled mat held aloft: "At least my core held."
Sequel fall bit on the patio: "At least I know how to land."
If we shoot it: the point is not the fall, it's the studio as the place that puts you back together after one.
Judy sprints down the sidewalk with a plate. Text: "COME FOR BREAKFAST."
Khamisa sprints through downtown with a mat, and keeps running all the way in.
Judy rides a bike through the cafe holding pancakes.
Ride through the studio corridor, mat strapped on: "CLASS?"
Deadpan walk: "I HAVE THE BEST PANCAKE." No justification, walks off.
Deadpan walk past the Post Building: "I have the best hot pilates class in Vancouver."
Stunt bit, the biggest performer in the batch.
Someone upside down in the back seat of a car, everyone completely unbothered.
Long, pointless, satisfying process shot, then the punchline lands on it.
Same structure: someone deep into a slow-burn hobby, then Khamisa cuts in with “you have nothing better to do with your time — come get a workout.”
Rhomboid pain comes from overstretched, weak muscles. Strengthen, don't stretch. 170K likes.
Same message, but as an interview: ask the instructor the question, they answer and demonstrate on a student's back.
Same thesis, clinical voice, “comment STABILIZE” keyword CTA.
"Shoulder blades want to be closer together" — recreated in the studio with Prana vibes.
Instructor-quote community format.
Catch students right after class: something an instructor said that stuck with them or got them through.
Math reframe: one 60-minute class a week compounds into 52 hours a year.
One yin class a week is 52 classes a year. Prana wording over our own photos.
Clap-switch transform on a hard cut.
“Wake up. It’s time for your workout.” Straight into the studio.
Elite transition reveal for the most boring product imaginable.
Somersault transition into the studio.
Point-at-camera meme with a confident hook.
Trust-fall energy: you can trust our instructors to look after you whatever level you walk in at.
Pun-stitch delivered from the driver's seat.
Same setup, Prana punchline.
"Do you mind when people go to other agencies?" — while dragging a body into a trunk.
"Do you mind when your students go to other studios?" Same deadpan, same trunk.
Deadpan store walkthrough on trending audio. 61K likes.
Camera descends from the ceiling into the studio, then walks the room.
Store and space showcase walkthroughs.
Khamisa opens the door onto an already-set mat with weights laid out, and the room does the rest.
Realtor draped over a counter, "TO BUY OR SELL?", one smooth transition and a pun on "slides."
The sliders pun: Khamisa draped over the reformer, "one of these sliders actually gets results," transition into her actually working the Pilates sliders.
Rewritten after call 2 · teleprompter-ready
Stale, needs a decision
This block predates the $10 → 12-Week Reset model. M1 and M2 still end on “link in bio” and the Morning Membership is a subscription, which is the exact thing the new funnel stopped advertising. Left untouched on purpose: whether the Morning Membership survives alongside the Reset is Khamisa's call, not an edit. If it stays, these three need the same stage-and-ending treatment as ads 01 to 12.
Two changes out of call 2. The $10 intro offer is retired and replaced by the Morning Membership, so all three intro scripts were rewritten around it. And the 40 Soft prize language was wrong: rewards are not for signing up or simply finishing, they trigger at 35 and 40 days through the studio's loyalty program.
Confirm before any of this publishes
The morning membership price is not settled. Khamisa said $28.88 on the call, which matches the morning early-bird rate already in her value ladder. Neema wrote it down as $26 and the auto-notes recorded $26 too. One of those is wrong.
None of the scripts above say the number out loud, on purpose. Deliver the price as a text overlay and in the caption so it can be corrected in post without a reshoot. Same for the class count — Khamisa thought six or seven morning classes a week but wasn't certain.
Also outstanding: the exact loyalty-program rewards and the criteria that trigger them at 35 and 40 days. Khamisa is confirming. The prize detail from call 1 ($25 credit, two guest passes, $50 gift card draw, straps at 35 days) should be treated as unconfirmed until she comes back.
“Your morning class costs less than going out for breakfast.”
“You'll spend thirty dollars on eggs and a coffee and still feel like garbage by ten.”
“Or you start in a warm room, move for fifty minutes, and walk into work already awake.”
“Morning membership. Every morning class, Monday to Friday. Six or seven classes a week.”
“First fifty people only. Link in bio.”
“It's 6:14 in the morning and your shoulders are already up at your ears.”
“You haven't opened your laptop yet and the day is already sitting on your chest. You're running the whole list before your feet hit the floor.”
“Or you come in, move for fifty minutes, and wipe the slate clean before any of it starts.”
“Morning classes Monday to Friday, two blocks from your office. Yoga, Pilates, breathwork, mobility.”
“Morning membership, first fifty people. Link in bio.”
Walk-and-talk past the Post Building, dead serious: “I have the best hot pilates class in Vancouver.” Beat. “880 square feet. 28 infrared panels. A playlist that fixes your week.” Beat. “Morning membership just opened. First fifty people.” Walk off. No smile.
“Vancouver, we're running a 40-day challenge with zero punishment in it.”
“Most challenges are built to break you. Two workouts a day, ice baths, guilt when you miss a morning. You quit by week two feeling worse than when you started.”
“The Soft Challenge is the opposite. Show up. Move. Breathe. September 15 to October 25.”
“Come as often or as little as you want. Signing up is just one promise to yourself: show up a bit more than you have been.”
“Get to 35 days and the rewards start. Get to all 40 and you've earned the top tier.”
“Tap below to book your first class.”
“75 Hard broke you. Try 40 Soft.”
“Two workouts a day, a gallon of water, a progress photo of your abs. You lasted eleven days and then came the guilt spiral.”
“40 Soft is 40 days of showing up gently. Yoga, Pilates, breathwork, whatever your body asks for that day.”
“One class a week is 52 hours a year of looking after yourself. Now imagine 40 days in a row. Hit 35 and the rewards kick in. Hit 40 and you've done the whole thing.”
“We start September 15. DM the word SOFT.”
“Summer scattered you. September is for coming back to yourself.”
“Patios, trips, late nights. All fun. But your routine is gone and your lower back knows it.”
“The 40 Soft rebuilds the habit for you. September 15 to October 25. One decision now, then you just show up.”
“Show up 35 days and the rewards start. All 40 and you've earned the lot. Plus 40 days of actually feeling like yourself.”
“DM us the word SOFT to grab a spot.”
Candlelit restorative footage. Text: “POV: you joined a challenge with no ice baths in it.” End card: “40 Soft. Sep 15.”
Group flow, beat-matched. Text: “40 days. No punishment. Just show up.” End card: “DM SOFT.”
Studio walk-in. Text: “The challenge for people who hate challenges.” End card: “Starts Sep 15. DM SOFT.”
Khamisa, warm studio light, facing camera, relaxed. Big text: “40 days. Zero punishment.” Small text: “The Soft Challenge starts Sep 15.”
“Every challenge you quit was built to break you. This one is built to keep you. 40 days of showing up gently: yoga, Pilates, breathwork, whatever your body asks for. Come as often or as little as you want. Get to 35 days and the rewards start; get to 40 and you've earned the lot. Starts September 15. DM us SOFT and we'll send the details.”
12 Reels · Aug 18
Split-screen, Khamisa plays both versions of herself. Straight back and forth: low leverage speaks, high leverage answers the same moment with the better choice, three times, building to the payoff. Every line below is written to be said out loud — shoot it as written, keep the pace fast, and cut the pauses between turns.
1Low"Alarm goes off at 6. I hit snooze and scroll in bed for 25 minutes."
1High"Alarm goes off at 6. Feet on the floor before I've touched my phone."
2Low"By the time I'm up I'm already behind, and my neck is stiff before the day even started."
2High"Ten minutes of mobility. Hips, spine, shoulders. That's the whole thing."
3Low"First coffee doesn't fix it. Neither does the second."
3High"By the time I'm making coffee my shoulders have already dropped."
1Low"It's 3pm and I'm crashing, so I go order another americano."
1High"It's 3pm and I'm crashing, so I close the laptop for two minutes."
2Low"Jaw's clenched, heart's racing, and I still can't focus on anything."
2High"In for four. Hold for four. Out for four. That's one round."
3Low"Then I'm wired until midnight wondering why I can't fall asleep."
3High"Two minutes and I'm actually back. Or I take an early lunch, get to a class, and come back recharged."
1Low"Lunch is whatever I can eat over my keyboard."
1High"Lunch is the 12:15 class, two blocks from my office."
2Low"I'm hunched, I'm scrolling, and I never actually stop working."
2High"Fifty minutes, quick shower, and I'm back at my desk by 1:15."
3Low"By 2pm I'm foggy and I've still got three hours to go."
3High"By 2pm I'm sharper than I was at 9 in the morning."
1Low"My back is tight, so I twist until it cracks."
1High"My back is tight, so I open my hips first."
2Low"Feels incredible. For about four minutes."
2High"Five minutes. Hip flexors, then spine, then glutes."
3Low"Then I'm doing it again an hour later, and again after that."
3High"I don't need to crack it again, because I learned why it was tight in the mobility class."
1Low"It's 6pm. The laptop is closed but my brain is not."
1High"It's 6pm. The laptop is closed and I'm walking to the 6:15."
2Low"So I order in and scroll on the couch to unwind."
2High"Fifty minutes in a warm room where nobody needs anything from me."
3Low"It's midnight and I'm still wired. Nothing actually unwound."
3High"Home by 8. In bed by 10. Actually asleep."
1Low"New month, new me. Six workouts in the first week."
1High"Three classes a week. That's it. That's the entire plan."
2Low"Week two I'm sore, so I skip one. Week three I stop opening the app."
2High"Some weeks I make all three. Some weeks I make two. I keep going."
3Low"By week four I'm back where I started, except now I feel guilty about it."
3High"It's month six and I still haven't stopped."
1Low"I watched a class video and thought, there's no way I can do that."
1High"I watched the same video and booked the class anyway."
2Low"So I decided I'd start once I got more flexible."
2High"I couldn't touch my toes. The instructor handed me a block."
3Low"That was two years ago. Still waiting to be flexible enough."
3High"That was eight weeks ago. Now I can touch my toes."
1Low"I can't sleep, so I take melatonin and get into bed with my phone."
1High"I can't sleep, so I book the 8pm class instead of scrolling."
2Low"Blue light, doom scroll, just one more episode."
2High"Long exhale, twice as long as the inhale. Five minutes."
3Low"It's 1am, I'm wide awake, and I'm annoyed about being wide awake."
3High"Class, shower, bed. I'm out by 11. No pill."
1Low"My hamstrings are tight, so I yank on them at my desk."
1High"My hamstrings are tight, so I get into the heated room first."
2Low"Cold muscle, no warmup, so my body braces harder and I end up tighter than I started."
2High"Twenty eight infrared panels. Tissue warms, blood moves, range opens."
3Low"Nothing changes. Tomorrow they're just as tight."
3High"Same stretch. This time my body actually lets go."
1Low"I'll go to class when I feel like going to class."
1High"I booked Tuesday and Thursday on Sunday night."
2Low"Monday I'm tired. Wednesday I'm busy. Friday I'm out with people."
2High"Tuesday comes around. I don't feel like it. I go anyway, because it's already booked."
3Low"I haven't felt like it in four months."
3High"I have never once walked out regretting it."
1Low"I ate badly all weekend, so today I'm punishing myself for it."
1High"I ate badly all weekend, so today I'm moving because it feels good."
2Low"Burpees until I want to be sick. That's what I deserve."
2High"Burn class Monday. Restorative Wednesday. Both of them count."
3Low"I dread every single workout, and then I quit for a month."
3High"It's month three and I still like going."
1Low"My posture is terrible, so I bought a posture corrector online."
1High"My posture is terrible, so I started strengthening what holds me up."
2Low"Wore it twice. It's in a drawer somewhere."
2High"Ten minutes a day. Upper back, rear delts, deep core."
3Low"So I bought a standing desk instead. Now I slouch standing up."
3High"Nothing is holding me up except me. That's the whole point."
1Bad studio"Don't use a prop. Just try your best."
1Prana"What's your level? Here, take a block. It'll actually let you get into it."
2Bad studio"You've done breathwork before, right? Everyone has."
2Prana"First time? Perfect. I'll cue you the whole way through."
3Bad studio"You pulled something? You probably went in cold. Not much I can do."
3Prana"Let's modify it. Focus here instead, and stay off that side today."
8 Reels · Aug 18 · format changed
These were talking heads. As of call 2 they're interviews: someone asks the question off camera, an instructor answers and demonstrates. It's more credible coming from the person who teaches the class, and it introduces the instructors and the classes at the same time. Lead with the pain, land on what happens in class as the answer.
Maya or Ally (strength & stretch)
“I keep doing deep stretch classes and my shoulders still aren't getting any better. Why?”
Tension comes from weak, overworked muscles, not short ones. Stretching something already overstretched won't fix it. Strength supports it. Demo on a student's back with the studio weights.
Any instructor
“Do I need to be flexible before I come to a class?”
Flexibility is what you leave with, not what you arrive with. Show the modified version beside the full version, and hand over a block on camera.
Any instructor
“Does the hot room sweat the toxins out of me?”
No. Heat raises tissue temperature, blood flow and range of motion. That's the actual mechanism, and it's a better answer than the myth. 28 infrared panels in shot.
Any instructor
“Should I stretch before class or after?”
Dynamic first, static after. Stretching a cold muscle makes it brace harder, which is the opposite of what you're going for.
Pilates instructor
“Is Pilates the rest-day class?”
Slow control under load. Sliders, ankle weights, the shake at minute four. Precision is the difficulty.
Any instructor
“If I'm not sore afterwards, did it even count?”
Adaptation happens without pain. The markers that matter are range, control and consistency.
Any instructor
“Do I have to do cardio to change my body?”
Muscle, recovery and consistency drive it. Burn, sculpt and rest are one system, not a shortcut.
Any instructor
“I train at 6am. Isn't that enough?”
Movement through the day beats one heroic hour. Give three desk resets, sixty seconds each, on camera.
6 Clips · Aug 25 · also feeds the retargeting ads
Unscripted, 15–20 minutes per instructor, slotted between classes. Handheld or tripod, studio background, lav mic. Target 3–4 instructors — include Proshat if she's available. Releases signed on the day. Each interview yields 1–2 reels plus the trust-layer ad cuts the retargeting campaign has been waiting on since launch.
Ask every instructor
Planned cuts
6 Reels · Aug 25
Her single best-performing organic post is a POV reset — this continues the proven format. Silent B-roll, the text overlay carries the POV line, licensed ambient audio in post.
Walk-in from Homer St, lights shift warm, mat unrolls. The Reset Journey structure from Production 1, tighter cut this time.
DJ booth, heat haze, group hitting the beat. Shoot during the Aug 25 DJ class if one lands on the schedule.
Sunrise window light, quiet room, coffee after. Early-risers audience, ties to the morning membership tier.
Sauna door, steam, the exhale. Gym access + sauna is a real differentiator — use it.
Rain on the window, candles, slow holds. Vancouver fall is coming — this is the seasonal winner of the six.
Booking screen, shoes at the door, first breath on the mat. Mirrors the structure of her top organic post.
4 Reels · Aug 25
Two class showcases to refresh the follower-ad pool, and two offer reels that are blocked until the September offer is decided — that decision is on the Aug 12/14 call agenda.
Beat-matched, dark, high energy. Wide room shot, close-up sliders and sweat, DJ cueing moments. Capture 2–3 minutes continuous per class minimum for edit flexibility.
Candlelit, slow, ambient — the calm counterpart so the page shows both energies. Close-ups: flame, hands, breath.
Before any of this runs as paid · audited against the P+P funnel
The twelve ads are creative. Creative is maybe a third of a working funnel. Audited against the TOF / MOF / BOF Vortex spine, worst first. Note the shape: only the $10 is ever sold online. The Reset is a human sale at the desk and the membership rolls on its own, so there is one checkout to get right, not three.
This is the whole ballgame, because the $10 is the only checkout cold traffic ever touches. The $399 is sold by a human at the front desk and the membership rolls automatically, so there is exactly one page in this funnel that can leak, and it leaks badly.
Before any payment screen a first-timer has to create a full Mariana account: name, email, password, phone, birth date, consents, terms, waiver. After already giving name and email on the landing page.
The receipts: the $10 campaign ran Jun 22 to Jul 31 for $1,555, produced 617 landing page views, and converted 5 purchases. That is 0.8% on a ten dollar offer. The ads were never the problem.
Fixing this is worth more than every ad on this page combined. Owner is BrandBot / Mariana support, which means Khamisa has to raise it.
Not a landing page and not a public checkout, because it is never sold cold. What it needs is to exist in Mariana as a purchasable package with the right terms: twelve weeks unlimited, then rolls to $155.52 every four weeks, plus the three-payment option as a separate line the team can select without asking anyone.
The one genuine gap: the follow-up ladder for people who did not buy on the day runs to day 7 and ends with one more direct offer. If somebody says yes by text on day 4, the team needs something to send them. A simple payment link covers it. Fast-follow, not a blocker.
MOF is funded at $0 for September, so this is not urgent, but it is the reason the middle of the funnel stays empty. Give away a complete solution to one narrow problem, capture the email, nurture.
The good news is ad 02 already invented it. "We ask you two questions and hand you a week. Which three classes, which days, which instructor." That is the lead magnet, it just has to be built as an actual asset and named properly.
Zero fbq on the $10 page and zero on the $38.88 page. Every retargeting audience the Vortex needs is built from pixel events, so right now BOF has nothing to target and no way to measure a landing-to-checkout dropoff.
The $10 page also has no lead capture. The $38.88 page has the form; the $10 page sends people straight to BrandBot. Porting that form across is what makes a checkout abandon survivable, because the front desk can call a captured lead and cannot call a stranger.
This is now the gate on the whole BOF layer. Nothing else in the funnel depends on it, and it depends on nothing else.
The spine is explicit: crack TOF, then MOF, then BOF. Running all three from a standing start is the documented way people get stuck. Right now the plan is a cold launch of all three at once.
Practically: ads 01, 03, 04, 05 go live first and prove they move traffic. MOF follows once the lead magnet exists. BOF only makes sense once there are DMers from the last 7 to 14 days to retarget, and today there are none.
BOF wants 30 or more ads stacked and rotated with a frequency cap so nobody sees the same one twice. We will have seven. MOF wants 10+ angles selling the lead magnet. We have zero.
The seven are the right seven, they are just the start of a library, not the library.
BOF targets people who DM'd in the last 7 to 14 days, with a 3 to 7 day frequency cap, on an engagement objective with no CTA button. None of that exists in the account. The current retargeting campaign just reuses the conversion creative against a generic audience.
Megafon's own landing page has no pixel and no GA4, so the retargeting pool misses anyone who landed and did not reach checkout, and there is no view of landing-to-checkout dropoff.
There is still no purchase webhook from BrandBot, so pipeline stages get moved by hand and nobody has confirmed who watches it daily.
The $10 first class, the $399 Reset, and what triggers at 35 and 40 days on 40 Soft. Shooting is unblocked because no script says a number, but nothing publishes until all three land.
The order I would actually do this in
1. Fix the $10 checkout. It is the only one cold traffic touches and nothing else matters until a stranger can pay without building an account.
2. Set the Reset up in Mariana as an in-person package, plus a payment link for day-4 yeses.
3. Pixel on both pages, plus the lead form on the $10 page.
4. Rebuild TOF from fresh uploads (the mimikhi block kills any duplicate) and run it at $40/day until there is real traffic.
5. Build "Your First Week" as a real asset, then launch MOF with ad 02 plus new angles.
6. Turn on BOF at $15/day against page visitors, 75% video viewers and IG engagers, and start stacking toward 30 ads.
Steps 1 to 3 are not creative work and none of them happen on a shoot day. They are the reason this is not close to ready.
Before Aug 18
The open items, by owner. Most of these are decisions for the Aug 12 and Aug 14 calls.
City Market, whether one can be taken to the underground. This is the fallback for R5 if no bike turns up.
R5 is gated on it, and she'd rather have R5 than R4.
R7 needs someone upside down in the back seat.
Maya and Ally for interviews 49 and 52, plus a Pilates instructor for 53. The whole myth-bust block depends on this.
Confirmed at the studio — needed for the R18 ceiling drop.
$28.88 or $26, plus the real class count. Do not shoot the number spoken until this is settled.
What exactly triggers at 35 and 40 days. All 40 Soft ad copy is blocked on this.
Plus the offer doc, so the ad CTAs can be finished.
3–4 confirmed (Proshat?), release forms ready.
Aug 18 needs the room quiet all day. Aug 25: which classes run, and can a DJ class land on it?
Two distinct looks for the cloning reels (stressed vs reset), one consistent look for the myth-bust block.
Volunteers for POV resets and class footage on the 25th, releases signed.
Sliders, bands, ankle weights, bolsters, candles — clean and ready both days.
The $38.88 anniversary dies end of August. Reels 71–72 and the conversion campaign both need its replacement decided.
Still open from Jul 29. Bring to the call, react live, and this list adjusts on the spot.
Full teleprompter scripts for reels 37–56 once concepts are approved on the Aug 14 call.
P1 lighting rig packed; every clip slated with its reel number for the editor.