For Khamisa & the crew · The Prana Lounge

Production 2 Shot List

36 reels, numbered 37–72 so the editor slate carries on from Production 1. Cloning split-screens and myth-busts on the controlled day, interviews and class energy on the community day. Built from the Jul 29 pre-production call.

Shoot Days & Logistics

Draft Aug 11 · for the Aug 12 pre-prod call · finalize Fri Aug 14 · Shoot days Aug 18 & 25, 10am–5pm

Quick Reference

All 36, At a Glance

Jump to any reel below. Concepts and shot direction are in the sections underneath — full teleprompter scripts follow in the shoot doc once concepts are locked on the Aug 14 call.

#TitleFormatDay
37The snooze spiralCloningAug 18
38The third coffeeCloningAug 18
39Lunch at the deskCloningAug 18
40The back crack fixCloningAug 18
41The evening shutdownCloningAug 18
42All or nothingCloningAug 18
43Not flexible enoughCloningAug 18
44The sleep aid stackCloningAug 18
45Cold stretchingCloningAug 18
46Waiting to feel like itCloningAug 18
47Punishment workoutsCloningAug 18
48The posture gadgetCloningAug 18
49Tight shoulders: strengthen, don't stretchMyth-BustAug 18
50You don't need to be flexible for yogaMyth-BustAug 18
51Sweating is not detoxingMyth-BustAug 18
52Static stretching before a workoutMyth-BustAug 18
53Pilates is not the easy optionMyth-BustAug 18
54Soreness is not the scoreboardMyth-BustAug 18
55Cardio is not the only fat loss toolMyth-BustAug 18
56One workout vs 9 hours of sittingMyth-BustAug 18
57Why I teachInterviewAug 25
58What changes in 90 daysInterviewAug 25
59First-week mistakesInterviewAug 25
60The moment that hooked meInterviewAug 25
61To the person on the fenceInterviewAug 25
62Instructor rapid-fireInterviewAug 25
63POV: laptop actually closedPOV ResetAug 25
64POV: first hot pilates with a live DJPOV ResetAug 25
65POV: you booked the 6amPOV ResetAug 25
66POV: the post-class sauna hitPOV ResetAug 25
67POV: rainy Tuesday, candlelit yinPOV ResetAug 25
68POV: you stopped waitingPOV ResetAug 25
69Hot pilates + DJ showcaseHypeAug 25
70Restorative contrast showcaseHypeAug 25
71September offer reel AOfferBlocked
72September offer reel BOfferBlocked

Locking Aug 12 & 14

Shoot Days & Suggested Running Order

Two days with Jay (Island Rain), 10am to 5pm. ECU Photography joins Shoot 1. Aug 18 is the controlled day — the room needs to be ours, no classes. Aug 25 is the community day, built around whichever classes actually run — the running order below shifts once Khamisa confirms the schedule. Everything vertical, 9:16.

Shoot 1 · Controlled Day

Tuesday, Aug 18

10:00am – 5:00pm · quiet studio, no classes

All 20 scripted reels. Cloning shoots in outfit batches: every low-leverage side in the "stressed" look first, then every high-leverage side in the "reset" look, so Khamisa changes twice, not twelve times. Same mark and framing for both takes so the split composites cleanly.

10:00–10:30
Setup. Lighting rig from the P1 plan: two backlights, tube light, reflector. Lock the cloning mark and framing.
10:30–12:30
Cloning, low-leverage sides (37–48). Stressed look. Desk, phone, couch props staged.
12:30–1:00
Break + wardrobe change. Reset props to studio side.
1:00–3:00
Cloning, high-leverage sides (37–48). Reset look. Same framing as the morning takes.
3:00–4:30
Myth-bust block (49–56). Teleprompter, ~10 min per reel. Pilates instructor joins for 53 if available.
4:30–5:00
Offer reels (71–72) if the September offer is decided, otherwise pickup B-roll for the cloning inserts.

Shoot 2 · Community Day

Tuesday, Aug 25

10:00am – 5:00pm · classes running

Interviews, POV resets, class showcases. The exact order depends on the class schedule and instructor availability — interviews slot into the gaps between classes. If a DJ class can land on this day, reels 64 and 69 shoot themselves.

10:00–10:45
Setup + studio beauty B-roll while the room is quiet: candles, mats, props, window light.
10:45–12:30
POV reset B-roll (63–68) with Khamisa + volunteer members: walk-in, mat, sauna, booking screen inserts.
12:30–3:30
Instructor interviews (57–62 source), 15–20 min each, slotted between classes. Lav mic, studio background. Releases signed on the spot.
3:30–5:00
Class showcase capture (69–70) during live classes. 2–3 min continuous per class minimum. Spray bottle for sweat detail on the high-intensity class.
All day
Offer reels (71–72) whenever the light and room allow, if not shot Aug 18.
Gear, both days: the Production 1 Day B lighting plan still applies — the room is dark, shoot high ISO (~12,500), two backlights in the corners, tube light mobile, reflector, spray bottle for sweat shots. Slate every clip with its reel number to camera, same as Production 1 — it made the editor handoff painless. Voice guardrails from the avatar doc: mechanism and numbers over vibes. Never "transformational" or "life-changing," no beginner-splaining. Why this batch matters for the ads: follower ads recycle organic winners, and the retargeting layer is still running recycled conversion creative — the interview footage is its replacement. Protect that block.

12 Reels · Aug 18

Cloning: Low Leverage vs High Leverage

Locked on the Jul 29 call. Split-screen, Khamisa plays both sides — the stressed version running on bad habits, the reset version doing the thing that actually works. 10–20 seconds each. Dialogue lines get scripted in the shoot doc once these concepts are approved; below is the concept and both sides of the split.

37The snooze spiral
Aug 18
Low leverage

Phone alarm, snooze, scroll in bed 25 minutes, wake up already tense.

High leverage

10 minutes of mobility before coffee. Shoulders visibly drop.

Same bed/mat corner both sides — the outfit swap sells the split. Blue phone light vs warm morning light.
38The third coffee
Aug 18
Low leverage

3pm crash. Orders another americano, jaw clenched, back to the screen.

High leverage

2 minutes of box breathing. Heart rate visibly settles.

Desk setup on one side, mat on the other. Box breathing was a proven talking-head topic in Production 1 — this is its cloning-format sequel.
39Lunch at the desk
Aug 18
Low leverage

Eats over the keyboard, hunched, scrolling with the free hand.

High leverage

Books the 12:15 class, walks 2 blocks, back at the desk by 1:15 actually reset.

Show the real walk from an office street — the studio is 2 blocks from downtown desks and that proximity is the pitch.
40The back crack fix
Aug 18
Low leverage

Twists her own back for the crack. Relief lasts 4 minutes.

High leverage

5-minute hip flexor and spine routine. Relief lasts all day.

Side angle so the spine reads on camera. The routine itself is 3 quick poses — saveable.
41The evening shutdown
Aug 18
Low leverage

Couch, takeout, doomscroll until midnight. Still wired.

High leverage

50-minute class at 6. Home by 8, actually calm.

Warm studio light vs blue phone light carries the contrast. Echoes the winning ad copy ("the relaxing you have planned is takeout and a screen").
42All or nothing
Aug 18
Low leverage

6 workouts in week one. Quits by week three.

High leverage

2–3 classes a week. Still going in month six.

Calendar overlay: crossed-out streak vs steady checkmarks. Consistency over intensity is the studio's actual retention story.
43Not flexible enough
Aug 18
Low leverage

Watches class videos, decides she can't do yoga, closes the app.

High leverage

Shows up stiff. The class meets her where she is.

Real modified poses on the high-leverage side. Pairs with myth-bust 50 — same objection, two formats.
44The sleep aid stack
Aug 18
Low leverage

Melatonin, screens in bed, 1am and still wired.

High leverage

Breathwork wind-down, screens down, asleep by 11.

Dim candlelit framing on the reset side. Breathwork is a class category — soft product placement, no pitch.
45Cold stretching
Aug 18
Low leverage

Yanks hamstrings cold at the desk. Winces.

High leverage

Same stretch in the infrared-heated room. Muscles actually let go.

Heat panel visible in frame. Name the mechanism on the overlay — tissue temperature, blood flow, range. The 28 infrared panels are a real differentiator.
46Waiting to feel like it
Aug 18
Low leverage

Checks motivation like a weather app. Never goes.

High leverage

Books the class Sunday night. The decision is already made.

Phone screen insert: the booking confirmation. Overlaps with her top organic POV post ("stopped waiting for the right time") — proven angle.
47Punishment workouts
Aug 18
Low leverage

Burpees to exhaustion every day as self-punishment. Dreads it.

High leverage

Mixes burn classes with restorative. Still likes training in month three.

High energy vs slow control, same person. Showcases the class range (burn / sculpt / yin) without listing it.
48The posture gadget
Aug 18
Low leverage

Buys a posture corrector. Wears it twice.

High leverage

Strengthens the muscles that hold her up. 10 minutes a day.

The gadget-in-a-drawer shot is the joke. Pairs with myth-bust 49 (strengthen over stretch).

8 Reels · Aug 18

Myth-Bust Talking Heads

HEIT structure: hook in the first 3 seconds, explain, illustrate with a live demo, teach. Khamisa direct to camera. Mechanism and numbers, no wellness cliches. Full teleprompter scripts follow once these are approved.

49Tight shoulders: strengthen, don't stretch
Aug 18
Spoken hook

"You keep stretching your shoulders and they keep getting tighter. Here's why."

The bust

Tension often comes from weak, overworked muscles — not short ones. Strengthening is the fix. Demo: the strengthen move vs the stretch everyone defaults to.

Straight from the Jul 29 call — this is the lead reel of the section.
50You don't need to be flexible for yoga
Aug 18
Spoken hook

"The number one thing I hear: I'm not flexible enough for yoga."

The bust

Flexibility is the result, not the requirement. Show a modified pose and the full pose side by side — both count.

Already proven on her page organically. Re-cut with new energy, keep the side-by-side demo.
51Sweating is not detoxing
Aug 18
Spoken hook

"Hot yoga does not sweat the toxins out of you. Something better is happening."

The bust

Heat raises tissue temperature, blood flow and range of motion. That's the mechanism — say it plainly, with the infrared panels in frame.

Mechanism over vibes is the whole voice guardrail — this reel is it in action. 28 panels, use them visually.
52Static stretching before a workout
Aug 18
Spoken hook

"Stretching before your workout might be making you weaker."

The bust

Static holds before training reduce power output. Dynamic warmup first, static after. Simple A/B demo with on-screen labels.

Keep the demo tight: one dynamic move, one static hold, labels carry it.
53Pilates is not the easy option
Aug 18
Spoken hook

"People walk into Pilates thinking it's the rest day. They find out in 4 minutes."

The bust

Slow control under load. Show the sliders, ankle weights, the shake. Precision is the difficulty.

Pilates instructor co-stars if available on the 18th — confirm with Khamisa.
54Soreness is not the scoreboard
Aug 18
Spoken hook

"If you're not sore, did it even count? Yes. More than you think."

The bust

Adaptation happens without pain. The progress markers that matter: range, control, consistency — text overlays carry the three.

Highly saveable format. Keep it under 35 seconds.
55Cardio is not the only fat loss tool
Aug 18
Spoken hook

"You do not need to run yourself into the ground to change your body."

The bust

Muscle, recovery and consistency drive results. Burn + sculpt + rest is a system, not a shortcut. Cut to class clips as proof.

Pull the class B-roll from the Aug 25 showcase capture in the edit.
56One workout vs 9 hours of sitting
Aug 18
Spoken hook

"Your 6am workout is not cancelling your 9 hours at the desk."

The bust

Movement snacks through the day beat one heroic hour. Give three desk resets, 60 seconds each, demoed on camera.

The most saveable reel in the batch. Soft class CTA at the end, nothing hard-sell.

6 Clips · Aug 25 · also feeds the retargeting ads

Instructor Interviews

Unscripted, 15–20 minutes per instructor, slotted between classes. Handheld or tripod, studio background, lav mic. Target 3–4 instructors — include Proshat if she's available. Releases signed on the day. Each interview yields 1–2 reels plus the trust-layer ad cuts the retargeting campaign has been waiting on since launch.

Ask every instructor

The Question Set

Q1
What were you doing before you taught here, and what pulled you in?
Q2
What actually changes for people after 2–3 months of consistent classes?
Q3
What do you see new students get wrong in their first week?
Q4
Walk me through your favourite moment in a class you taught here.
Q5
What would you say to someone on the fence about their first class?

Planned cuts

The 6 Reels

57
Why I teach. Best origin-story moment from any instructor.
58
What changes in 90 days. The most concrete before/after description, no hype.
59
First-week mistakes. Practical, saveable, instructor authority.
60
The moment that hooked me. Emotional peak, paired with class B-roll.
61
To the person on the fence. Direct to camera, natural CTA energy.
62
Instructor rapid-fire. The best short answers from every interview cut into one.

6 Reels · Aug 25

POV Resets

Her single best-performing organic post is a POV reset — this continues the proven format. Silent B-roll, the text overlay carries the POV line, licensed ambient audio in post.

63POV: it's 6:04pm and the laptop is actually closed
Aug 25
Visuals

Walk-in from Homer St, lights shift warm, mat unrolls. The Reset Journey structure from Production 1, tighter cut this time.

64POV: your first hot pilates class with a live DJ
Aug 25
Visuals

DJ booth, heat haze, group hitting the beat. Shoot during the Aug 25 DJ class if one lands on the schedule.

65POV: you booked the 6am and you feel human by 7
Aug 25
Visuals

Sunrise window light, quiet room, coffee after. Early-risers audience, ties to the morning membership tier.

66POV: the post-class sauna hit
Aug 25
Visuals

Sauna door, steam, the exhale. Gym access + sauna is a real differentiator — use it.

67POV: rainy Tuesday, candlelit yin
Aug 25
Visuals

Rain on the window, candles, slow holds. Vancouver fall is coming — this is the seasonal winner of the six.

68POV: you stopped waiting for the right time
Aug 25
Visuals

Booking screen, shoes at the door, first breath on the mat. Mirrors the structure of her top organic post.

4 Reels · Aug 25

Showcases & Offer Reels

Two class showcases to refresh the follower-ad pool, and two offer reels that are blocked until the September offer is decided — that decision is on the Aug 12/14 call agenda.

69Hot pilates + DJ showcase
Aug 25
Direction

Beat-matched, dark, high energy. Wide room shot, close-up sliders and sweat, DJ cueing moments. Capture 2–3 minutes continuous per class minimum for edit flexibility.

70Restorative contrast showcase
Aug 25
Direction

Candlelit, slow, ambient — the calm counterpart so the page shows both energies. Close-ups: flame, hands, breath.

71September offer reel A (talking head)
Blocked
Blocked on the offer decision. The $38.88 anniversary offer expires end of August — whatever replaces it is what this reel sells. Decide on the Aug 12/14 calls, script before the 18th if possible.
72September offer reel B (text over hype)
Blocked
Same dependency as 71. Offer line over the best showcase footage from Aug 25 — no extra shoot time needed once the offer exists.

Before Aug 18

What We Need Locked

The open items, by owner. Most of these are decisions for the Aug 12 and Aug 14 calls.

K1

Instructors for Aug 25 interviews

3–4 confirmed (Proshat?), release forms ready.

K2

Class schedules for both days

Aug 18 needs the room quiet all day. Aug 25: which classes run, and can a DJ class land on it?

K3

Wardrobe

Two distinct looks for the cloning reels (stressed vs reset), one consistent look for the myth-bust block.

K4

Members on camera

Volunteers for POV resets and class footage on the 25th, releases signed.

K5

Props staged

Sliders, bands, ankle weights, bolsters, candles — clean and ready both days.

K6

The September offer

The $38.88 anniversary dies end of August. Reels 71–72 and the conversion campaign both need its replacement decided.

K7

Her saved Explore examples

Still open from Jul 29. Bring to the call, react live, and this list adjusts on the spot.

M1

Megafon: shoot doc

Full teleprompter scripts for reels 37–56 once concepts are approved on the Aug 14 call.

M2

Megafon: lighting + slating

P1 lighting rig packed; every clip slated with its reel number for the editor.